Ad Reactions over Time: Capturing Changes in the Real World
Publication
, Journal Article
Burke, MC; Edell, JA
Published in: Journal of Consumer Research
June 1986
Duke Scholars
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
June 1986
Volume
13
Issue
1
Start / End Page
114 / 114
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Burke, M. C., & Edell, J. A. (1986). Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research, 13(1), 114–114. https://doi.org/10.1086/209051
Burke, Marian C., and Julie A. Edell. “Ad Reactions over Time: Capturing Changes in the Real World.” Journal of Consumer Research 13, no. 1 (June 1986): 114–114. https://doi.org/10.1086/209051.
Burke MC, Edell JA. Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research. 1986 Jun;13(1):114–114.
Burke, Marian C., and Julie A. Edell. “Ad Reactions over Time: Capturing Changes in the Real World.” Journal of Consumer Research, vol. 13, no. 1, Oxford University Press (OUP), June 1986, pp. 114–114. Crossref, doi:10.1086/209051.
Burke MC, Edell JA. Ad Reactions over Time: Capturing Changes in the Real World. Journal of Consumer Research. Oxford University Press (OUP); 1986 Jun;13(1):114–114.
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
June 1986
Volume
13
Issue
1
Start / End Page
114 / 114
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing