A Utility Model for Product Positioning

Book Section (Chapter)

Duke Authors

Cited Authors

  • Keeney, RL; Lilien, GL

Cited Editors

  • Zionts, S

Published Date

  • 1978

Book Title

  • Multiple criteria problem solving proceedings of a conference, Buffalo, N.Y. (U.S.A.), August 22-26, 1977

Start / End Page

  • 321 - 334

Published By