Knowledge Systems in Merchandising: Advertising Design
Publication
, Journal Article
McCann, JM; Tadlaoui, A; Gallagher, J
Published in: Journal of Retailing
1990
Duke Scholars
Published In
Journal of Retailing
ISSN
1873-3271
Publication Date
1990
Volume
66
Issue
2
Start / End Page
257 / 277
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
McCann, J. M., Tadlaoui, A., & Gallagher, J. (1990). Knowledge Systems in Merchandising: Advertising Design. Journal of Retailing, 66(2), 257–277.
McCann, J. M., A. Tadlaoui, and J. Gallagher. “Knowledge Systems in Merchandising: Advertising Design.” Journal of Retailing 66, no. 2 (1990): 257–77.
McCann JM, Tadlaoui A, Gallagher J. Knowledge Systems in Merchandising: Advertising Design. Journal of Retailing. 1990;66(2):257–77.
McCann, J. M., et al. “Knowledge Systems in Merchandising: Advertising Design.” Journal of Retailing, vol. 66, no. 2, 1990, pp. 257–77.
McCann JM, Tadlaoui A, Gallagher J. Knowledge Systems in Merchandising: Advertising Design. Journal of Retailing. 1990;66(2):257–277.
Published In
Journal of Retailing
ISSN
1873-3271
Publication Date
1990
Volume
66
Issue
2
Start / End Page
257 / 277
Related Subject Headings
- Marketing
- 1505 Marketing