Knowledge Systems in Merchandising: Advertising Design

Journal Article

Duke Authors

Cited Authors

  • McCann, JM; Tadlaoui, A; Gallagher, J

Published Date

  • 1990

Published In

Volume / Issue

  • 66 / 2

Start / End Page

  • 257 - 277

International Standard Serial Number (ISSN)

  • 1873-3271