Scholars@Duke

• Background
• 

  Education, Training, & Certifications

  • Ph.D., Purdue University 1973
  • M.B.A., University of Kentucky at Lexington 1969
  • B.S., University of Kentucky at Lexington 1962
• 

  Duke Appointment History

  • Professor with Tenure, Fuqua School of Business, Duke University 1993 - 2002
  • Associate Professor with Tenure, Fuqua School of Business, Duke University 1981 - 1992
  • Associate Professor, Fuqua School of Business, Duke University 1978 - 1981
• Publications & Artistic Works
• 

  Selected Publications

  • Academic Articles

    • McCann, JM, Morey, RC, and Raturi, AS. "Confidence interval for the total advertising impact and its mean duration under Koyck models." Journal of the Academy of Marketing Science 19, no. 4 (September 1, 1991): 333-340.  Full Text
    • McCann, JM, Lahti, WG, and Hill, J. "The Brand Manager's Assistant: A knowledge-based system approach to brand management." International Journal of Research in Marketing 8, no. 1 (January 1, 1991): 51-73.  Full Text
    • McCann, JM. "Expert systems in marketing." International Journal of Research in Marketing 8, no. 1 (January 1, 1991): 1-3.  Full Text
    • McCann, JM, Tadlaoui, A, and Gallagher, J. "Knowledge Systems in Merchandising: Advertising Design." Journal of Retailing 66, no. 2 (1990): 257-277.
    • MAGAT, WA, MCCANN, JM, and MOREY, RC. "WHEN DOES LAG STRUCTURE REALLY MATTER .. INDEED." MANAGEMENT SCIENCE 34, no. 7 (July 1988): 917-918.  Full Text  Link to Item
    • McCann, JM, and Reibstein, DJ. "Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand." Journal of Marketing Research 22, no. 4 (November 1985): 415-415.  Full Text
    • Morey, RC, and McCann, JM. "Armed services recruiting research: Issues, findings, and needs." Naval Research Logistics Quarterly 30, no. 4 (December 1983): 697-719.  Full Text
    • MCCANN, JM. "MARKETING DECISION-MODELS - SCHULTZ,RL, ZOLTNERS,AA." JOURNAL OF MARKETING RESEARCH 20, no. 4 (1983): 452-453.  Full Text  Link to Item
    • Morey, RC, and McCann, JM. "Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation." Marketing Science 2, no. 2 (1983): 193-202.
    • Huber, JC, and McCann, JM. "The Extent to Which Inferential Beliefs Affect Product Evaluations." Journal of Marketing Research 19 (1982): 324-333.
    • Wildt, AR, and McCann, JM. "A Regression Model for Market Segmentation Studies." Journal of Marketing Research 17, no. 3 (August 1980): 335-335.  Full Text
    • MOREY, RC, and MCCANN, JM. "EVALUATING AND IMPROVING RESOURCE-ALLOCATION FOR NAVY RECRUITING." MANAGEMENT SCIENCE 26, no. 12 (1980): 1198-1210.  Full Text  Link to Item
    • Craig, CS, and McCann, JM. "Assessing Communication Effects on Energy Conservation." Journal of Consumer Research 5, no. 2 (September 1978): 82-82.  Full Text
    • McCann, JM, and Craig, CS. "Item Nonresponse in Mail Surveys: Extent and Correlates." Journal of Marketing Research 15 (1978): 285-289.
    • McCann, JM, and Craig, CS. "The Impact of Persuasive Communications on Energy Conservation." Energy Systems and Policy 2, no. 4 (1978): 433-447.
    • McCann, JM, Miller, JD, and Moskowitz, H. "A rejoinder to Fidler and Atkin's reply to McCann, Miller, and Moskowitz: Dynamic multivariate decision processes are even more complex than they seem." Organizational Behavior and Human Performance 20, no. 2 (December 1977): 260-264.  Full Text
    • Clarke, DG, and McCann, JM. "CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY." Decision Sciences 8, no. 1 (January 1977): 336-343.  Full Text
    • McCann, JM, Miller, JG, and Moskowitz, H. "Modelling and testing dynamic multivariate decision processes." Organizational Behavior and Human Performance 14, no. 2 (October 1975): 281-303.  Full Text
    • McCann, JM. "A study of market segment response to the marketing decision variables." Omega 2, no. 2 (April 1974): 282-283.  Full Text
    • Craig, CS, and Mc Cann, JM. "Consumers Without a Direct Economic Incentive to Conserve Energy(Accepted)." Journal of Environmental Systems 10, no. 2: 157-164.  Full Text
    • Craig, CS, and McCann, JM. "Developing Strategies for Influencing Residential Consumption of Electricity(Accepted)." Journal of Environmental Systems 9, no. 2: 175-187.  Full Text

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