Scholars@Duke

• Background
• 

  Education, Training, & Certifications

  • Ph.D., Purdue University 1973
  • M.B.A., University of Kentucky, Lexington 1969
  • B.S., University of Kentucky, Lexington 1962
• 

  Duke Appointment History

  • Professor with Tenure, Fuqua School of Business, Duke University 1993 - 2002
  • Associate Professor with Tenure, Fuqua School of Business, Duke University 1981 - 1992
  • Associate Professor, Fuqua School of Business, Duke University 1978 - 1981
• Publications & Artistic Works
• 

  Selected Publications

  • Academic Articles

    • McCann, J. M., R. C. Morey, and A. S. Raturi. “Confidence interval for the total advertising impact and its mean duration under Koyck models.” Journal of the Academy of Marketing Science 19, no. 4 (September 1, 1991): 333–40. https://doi.org/10.1007/BF02726508.
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    • McCann, J. M. “Expert systems in marketing.” International Journal of Research in Marketing 8, no. 1 (January 1, 1991): 1–3. https://doi.org/10.1016/0167-8116(91)90002-O.
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    • McCann, J. M., W. G. Lahti, and J. Hill. “The Brand Manager's Assistant: A knowledge-based system approach to brand management.” International Journal of Research in Marketing 8, no. 1 (January 1, 1991): 51–73. https://doi.org/10.1016/0167-8116(91)90007-T.
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    • McCann, J. M., A. Tadlaoui, and J. Gallagher. “Knowledge Systems in Merchandising: Advertising Design.” Journal of Retailing 66, no. 2 (1990): 257–77.
    • Magat, Wesley A., John M. McCann, and Richard C. Morey. “Reply to “When Does Lag Structure Really Matter … Indeed?”.” Management Science 34, no. 7 (July 1988): 917–18. https://doi.org/10.1287/mnsc.34.7.917.
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    • McCann, John M., and David J. Reibstein. “Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand.” Journal of Marketing Research 22, no. 4 (November 1985): 415–415. https://doi.org/10.2307/3151586.
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    • Morey, Richard C., and John M. McCann. “Armed services recruiting research: Issues, findings, and needs.” Naval Research Logistics Quarterly 30, no. 4 (December 1983): 697–719. https://doi.org/10.1002/nav.3800300414.
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    • McCann, John M., Randall L. Schultz, and Andris A. Zoltners. “Marketing Decision Models.” Journal of Marketing Research 20, no. 4 (November 1983): 452–452. https://doi.org/10.2307/3151456.
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    • Morey, Richard C., and John M. McCann. “Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation.” Marketing Science 2, no. 2 (1983): 193–202.
    • Huber, J. C., and J. M. McCann. “The Extent to Which Inferential Beliefs Affect Product Evaluations.” Journal of Marketing Research 19 (1982): 324–33.
    • Morey, Richard C., and John M. McCann. “Evaluating and Improving Resource Allocation for Navy Recruiting.” Management Science 26, no. 12 (December 1980): 1198–1210. https://doi.org/10.1287/mnsc.26.12.1198.
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    • Wildt, Albert R., and John M. McCann. “A Regression Model for Market Segmentation Studies.” Journal of Marketing Research 17, no. 3 (August 1980): 335–335. https://doi.org/10.2307/3150531.
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    • Craig, C Samuel, and John M. McCann. “Assessing Communication Effects on Energy Conservation.” Journal of Consumer Research 5, no. 2 (September 1978): 82–82. https://doi.org/10.1086/208718.
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    • McCann, J. M., and C. S. Craig. “Item Nonresponse in Mail Surveys: Extent and Correlates.” Journal of Marketing Research 15 (1978): 285–89.
    • McCann, J. M., and C. S. Craig. “The Impact of Persuasive Communications on Energy Conservation.” Energy Systems and Policy 2, no. 4 (1978): 433–47.
    • McCann, John M., Jeffrey D. Miller, and Herbert Moskowitz. “A rejoinder to Fidler and Atkin's reply to McCann, Miller, and Moskowitz: Dynamic multivariate decision processes are even more complex than they seem.” Organizational Behavior and Human Performance 20, no. 2 (December 1977): 260–64. https://doi.org/10.1016/0030-5073(77)90006-x.
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    • Clarke, Darral G., and John M. McCann. “CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY.” Decision Sciences 8, no. 1 (January 1977): 336–43. https://doi.org/10.1111/j.1540-5915.1977.tb01088.x.
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    • McCann, John M., Jeffrey G. Miller, and Herbert Moskowitz. “Modelling and testing dynamic multivariate decision processes.” Organizational Behavior and Human Performance 14, no. 2 (October 1975): 281–303. https://doi.org/10.1016/0030-5073(75)90030-6.
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    • McCann, John M. “A study of market segment response to the marketing decision variables.” Omega 2, no. 2 (April 1974): 282–83. https://doi.org/10.1016/0305-0483(74)90103-0.
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    • Craig, C Samuel, and John M. Mc Cann. “Consumers Without a Direct Economic Incentive to Conserve Energy (Accepted).” Journal of Environmental Systems 10, no. 2 (n.d.): 157–64. https://doi.org/10.2190/73tj-ewby-285c-gkta.
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    • Craig, C Samuel, and John M. McCann. “Developing Strategies for Influencing Residential Consumption of Electricity (Accepted).” Journal of Environmental Systems 9, no. 2 (n.d.): 175–87. https://doi.org/10.2190/5bud-05lu-rr5g-mylc.
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