CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Clarke, DG; McCann, JM

Published Date

  • January 1, 1977

Published In

Volume / Issue

  • 8 / 1

Start / End Page

  • 336 - 343

Published By

Electronic International Standard Serial Number (EISSN)

  • 1540-5915

International Standard Serial Number (ISSN)

  • 0011-7315

Digital Object Identifier (DOI)

  • 10.1111/j.1540-5915.1977.tb01088.x

Language

  • en