Duke Authors

• Staelin, Richard

Cited Authors

• Staelin, R; Brucks, M; Mitchell, AA

Published Date

• 1984

Published In

• Journal of Public Policy and Marketing 

Volume / Issue

• 3 /

Start / End Page

• 1 - 25

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7207