Relation of Brand Choice to Purchase Frequency
Journal Article (Academic article)
Duke Authors
Cited Authors
- Staelin, R; Shoemaker, RW; Kadane, JB; Shoaf, FR
Published Date
- 1977
Published In
Volume / Issue
- 14 / 4
Start / End Page
- 458 - 468
Published By
International Standard Serial Number (ISSN)
- 1547-7193