Relation of Brand Choice to Purchase Frequency

Journal Article

Duke Authors

Cited Authors

  • Staelin, R; Shoemaker, RW; Kadane, JB; Shoaf, FR

Published Date

  • 1977

Published In

Volume / Issue

  • 14 / 4

Start / End Page

  • 458 - 468

Published By

International Standard Serial Number (ISSN)

  • 1547-7193