Duke Authors

• Staelin, Richard

Cited Authors

• Staelin, R; Shoemaker, RW; Kadane, JB; Shoaf, FR

Published Date

• 1977

Published In

• Journal of Marketing Research 

Volume / Issue

• 14 / 4

Start / End Page

• 458 - 468

Published By

• American Marketing Association 

International Standard Serial Number (ISSN)

• 1547-7193