Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Desai, Preyas S.

Cited Authors

• Desai, PS

Published Date

• March 1, 2015

Published In

• Marketing Science 

Volume / Issue

• 34 / 2

Start / End Page

• 303 - 305

Electronic International Standard Serial Number (EISSN)

• 1526-548X

International Standard Serial Number (ISSN)

• 0732-2399

Digital Object Identifier (DOI)

• 10.1287/mksc.2015.0911

Citation Source

• Scopus