Guest editors-in-chief, guest associate editors, and ad hoc reviewers

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Desai, Preyas S.

Cited Authors

Desai, PS

Published Date

March 1, 2015

Published In

Marketing Science

Volume / Issue

34 / 2

Start / End Page

303 - 305

Electronic International Standard Serial Number (EISSN)

1526-548X

International Standard Serial Number (ISSN)

0732-2399

Digital Object Identifier (DOI)

10.1287/mksc.2015.0911

Citation Source

Scopus