Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project.

Published

Journal Article

This pilot study used a community-based participatory research approach to recruit and train five licensed cosmetologists from two beauty salons to deliver health promotion messages to their customers. Stylists attended a 4-hr workshop to develop skills for delivering targeted health messages. Educational displays in the salons reinforced these messages. Qualitative and quantitative methods assessed satisfaction, readiness to change, and self-reported health behavior changes in customers immediately postintervention and at 12 months. Trained stylists reported they would continue delivering health messages after the 7-week pilot was completed; 81% of customers read the educational displays, and 86% of customers talked with their cosmetologist about the Bringing Education and Understanding to You Project. At 12 months, 55% of customers reported making changes in their health because of the conversations they had with their cosmetologist. Customers who spoke more often with their cosmetologists about health also reported a higher percentage of self-reported behavior changes. It appears that trained licensed cosmetologists are effective in promoting health messages to their customers.

Full Text

Duke Authors

Cited Authors

  • Linnan, LA; Ferguson, YO; Wasilewski, Y; Lee, AM; Yang, J; Solomon, F; Katz, M

Published Date

  • April 2005

Published In

Volume / Issue

  • 6 / 2

Start / End Page

  • 164 - 173

PubMed ID

  • 15855286

Pubmed Central ID

  • 15855286

International Standard Serial Number (ISSN)

  • 1524-8399

Digital Object Identifier (DOI)

  • 10.1177/1524839903259497

Language

  • eng