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Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project.

Publication ,  Journal Article
Linnan, LA; Ferguson, YO; Wasilewski, Y; Lee, AM; Yang, J; Solomon, F; Katz, M
Published in: Health promotion practice
April 2005

This pilot study used a community-based participatory research approach to recruit and train five licensed cosmetologists from two beauty salons to deliver health promotion messages to their customers. Stylists attended a 4-hr workshop to develop skills for delivering targeted health messages. Educational displays in the salons reinforced these messages. Qualitative and quantitative methods assessed satisfaction, readiness to change, and self-reported health behavior changes in customers immediately postintervention and at 12 months. Trained stylists reported they would continue delivering health messages after the 7-week pilot was completed; 81% of customers read the educational displays, and 86% of customers talked with their cosmetologist about the Bringing Education and Understanding to You Project. At 12 months, 55% of customers reported making changes in their health because of the conversations they had with their cosmetologist. Customers who spoke more often with their cosmetologists about health also reported a higher percentage of self-reported behavior changes. It appears that trained licensed cosmetologists are effective in promoting health messages to their customers.

Duke Scholars

Published In

Health promotion practice

DOI

ISSN

1524-8399

Publication Date

April 2005

Volume

6

Issue

2

Start / End Page

164 / 173

Related Subject Headings

  • Women's Health Services
  • Pilot Projects
  • North Carolina
  • Neoplasms
  • Middle Aged
  • Male
  • Humans
  • Health Promotion
  • Health Knowledge, Attitudes, Practice
  • Follow-Up Studies
 

Citation

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ICMJE
MLA
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Linnan, L. A., Ferguson, Y. O., Wasilewski, Y., Lee, A. M., Yang, J., Solomon, F., & Katz, M. (2005). Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project. Health Promotion Practice, 6(2), 164–173. https://doi.org/10.1177/1524839903259497
Linnan, Laura A., Yvonne Owens Ferguson, Yvonne Wasilewski, Ann Marie Lee, Jingzhen Yang, Felicia Solomon, and Mira Katz. “Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project.Health Promotion Practice 6, no. 2 (April 2005): 164–73. https://doi.org/10.1177/1524839903259497.
Linnan LA, Ferguson YO, Wasilewski Y, Lee AM, Yang J, Solomon F, et al. Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project. Health promotion practice. 2005 Apr;6(2):164–73.
Linnan, Laura A., et al. “Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project.Health Promotion Practice, vol. 6, no. 2, Apr. 2005, pp. 164–73. Epmc, doi:10.1177/1524839903259497.
Linnan LA, Ferguson YO, Wasilewski Y, Lee AM, Yang J, Solomon F, Katz M. Using community-based participatory research methods to reach women with health messages: results from the North Carolina BEAUTY and Health Pilot Project. Health promotion practice. 2005 Apr;6(2):164–173.
Journal cover image

Published In

Health promotion practice

DOI

ISSN

1524-8399

Publication Date

April 2005

Volume

6

Issue

2

Start / End Page

164 / 173

Related Subject Headings

  • Women's Health Services
  • Pilot Projects
  • North Carolina
  • Neoplasms
  • Middle Aged
  • Male
  • Humans
  • Health Promotion
  • Health Knowledge, Attitudes, Practice
  • Follow-Up Studies