Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts

Journal Article

Full Text

Duke Authors

Cited Authors

  • Boulding, W; Guha, A; Staelin, R

Published Date

  • September 2017

Published In

Volume / Issue

  • 63 / 10

Start / End Page

  • 3459 - 3472

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.2016.2475