Better Marketing for a Better World

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Moorman, Christine

Cited Authors

Chandy, RK; Johar, GV; Moorman, C; Roberts, JH

Published Date

May 1, 2021

Published In

Journal of Marketing

Volume / Issue

85 / 3

Start / End Page

1 - 9

Electronic International Standard Serial Number (EISSN)

1547-7185

International Standard Serial Number (ISSN)

0022-2429

Digital Object Identifier (DOI)

10.1177/00222429211003690

Citation Source

Scopus