Scholars@Duke

Better Marketing for a Better World

Publication ,  Journal Article
Chandy, RK; Johar, GV; Moorman, C; Roberts, JH
Published in: Journal of Marketing
May 1, 2021
Published version (DOI)

Duke Scholars

Christine Moorman
Author Christine Moorman Fuqua School of Business

Published In

Journal of Marketing

DOI

10.1177/00222429211003690

EISSN

1547-7185

ISSN

0022-2429

Publication Date

May 1, 2021

Volume

85

Issue

3

Start / End Page

1 / 9

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021). Better Marketing for a Better World. Journal of Marketing, 85(3), 1–9. https://doi.org/10.1177/00222429211003690
Chandy, R. K., G. V. Johar, C. Moorman, and J. H. Roberts. “Better Marketing for a Better World.” Journal of Marketing 85, no. 3 (May 1, 2021): 1–9. https://doi.org/10.1177/00222429211003690.
Chandy RK, Johar GV, Moorman C, Roberts JH. Better Marketing for a Better World. Journal of Marketing. 2021 May 1;85(3):1–9.
Chandy, R. K., et al. “Better Marketing for a Better World.” Journal of Marketing, vol. 85, no. 3, May 2021, pp. 1–9. Scopus, doi:10.1177/00222429211003690.
Chandy RK, Johar GV, Moorman C, Roberts JH. Better Marketing for a Better World. Journal of Marketing. 2021 May 1;85(3):1–9.

Published In

Journal of Marketing

DOI

10.1177/00222429211003690

EISSN

1547-7185

ISSN

0022-2429

Publication Date

May 1, 2021

Volume

85

Issue

3

Start / End Page

1 / 9

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing