Editorial: Next Steps for Frontiers in Marketing Science

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Desai, Preyas S.

Cited Authors

Aribarg, A; Chan, T; Desai, PS; Mehta, N; Subramanian, U; Toubia, O; Wilbur, KC

Published Date

September 1, 2022

Published In

Marketing Science

Volume / Issue

41 / 5

Start / End Page

443 - 444

Electronic International Standard Serial Number (EISSN)

1526-548X

International Standard Serial Number (ISSN)

0732-2399

Digital Object Identifier (DOI)

10.1287/mksc.2022.1377

Citation Source

Scopus