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Dube L, Bechara A, Böckenholt U, Ansari A, Dagher A, Daniel M, et al. Towards a Brain-to-Society Systems Model of Individual Choice. Marketing Letters. 2008 Dec 1;19(3):323–36.

Dube, Laurette, et al. “Towards a Brain-to-Society Systems Model of Individual Choice.” Marketing Letters, vol. 19, no. 3, Dec. 2008, pp. 323–36.

Dube L, Bechara A, Böckenholt U, Ansari A, Dagher A, Daniel M, DeSarbo WS, Fellows LK, Hammond RA, Huang TT-K, Huettel S, Kestens Y, Knäuper B, Kooreman P, Moore S, Smidts A. Towards a Brain-to-Society Systems Model of Individual Choice. Marketing Letters. 2008 Dec 1;19(3):323–336.