Scott Huettel CV

Research in my laboratory investigates the mechanisms underlying economic, social and moral decision making.

Collectively, my research falls within the fields of decision science and neuroeconomics. My laboratory applies computational methods to problems in behavioral economics and consumer decision making. We use many approaches: experimental laboratory methods, behavioral assays to characterize individual differences, eye-tracking and other techniques from marketing research, and physiological methods (e.g., fMRI, pharmacological manipulation). Concurrent with research on basic processes, my laboratory has also investigated the application of new analysis methods in neuroscience and decision science.

I have also been very active in outreach, mentorship, and educational activities; as examples, I am lead author on the textbook Functional Magnetic Resonance Imaging, and co-author on the textbooks Principles of Cognitive Neuroscience and Neuroscience. Many of my postdoctoral and graduate trainees now lead research laboratories of their own.