Introduction to the special issue on marketing within the enterprise and beyond

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Chintagunta, PK; Desai, PS

Published Date

  • September 1, 2011

Published In

Volume / Issue

  • 57 / 9

Start / End Page

  • 1511 -

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.1110.1432

Citation Source

  • Scopus