How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention
Publication
, Journal Article
Ratner, R; Soman, D; Zauberman, G; Ariely, D; Carmon, Z; Keller, P; Kim, B; Lin, F; Malkoc, S; Small, D; Wertenbroch, K
Published in: Marketing Letters
December 2008
Duke Scholars
Published In
Marketing Letters
Publication Date
December 2008
Volume
19
Issue
3
Start / End Page
383 / 397
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Ratner, R., Soman, D., Zauberman, G., Ariely, D., Carmon, Z., Keller, P., … Wertenbroch, K. (2008). How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention. Marketing Letters, 19(3), 383–397.
Ratner, Rebecca, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam Keller, B. Kim, et al. “How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention.” Marketing Letters 19, no. 3 (December 2008): 383–97.
Ratner R, Soman D, Zauberman G, Ariely D, Carmon Z, Keller P, et al. How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention. Marketing Letters. 2008 Dec;19(3):383–97.
Ratner, Rebecca, et al. “How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention.” Marketing Letters, vol. 19, no. 3, Dec. 2008, pp. 383–97.
Ratner R, Soman D, Zauberman G, Ariely D, Carmon Z, Keller P, Kim B, Lin F, Malkoc S, Small D, Wertenbroch K. How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention. Marketing Letters. 2008 Dec;19(3):383–397.
Published In
Marketing Letters
Publication Date
December 2008
Volume
19
Issue
3
Start / End Page
383 / 397
Related Subject Headings
- Marketing
- 1505 Marketing