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Dan Ariely

Professor of Business Administration
Fuqua School of Business
Box 104117, Durham, NC 27708
2024 W. Main Street, A200, Durham, NC 27705

Overview


HI, I'M DAN ARIELY. I do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon …

Current Appointments & Affiliations


Professor of Business Administration · 2008 - Present Fuqua School of Business
Professor of Economics · 2008 - Present Economics, Trinity College of Arts & Sciences
Professor in the Sanford School of Public Policy · 2015 - Present Sanford School of Public Policy
Adjunct Professor in the Department of Psychiatry and Behavioral Sciences · 2021 - Present Psychiatry & Behavioral Sciences, Behavioral Medicine & Neurosciences, Psychiatry & Behavioral Sciences
Associate of the Duke Initiative for Science & Society · 2017 - Present Duke Science & Society, University Initiatives & Academic Support Units

In the News


Published April 4, 2022
'Brains Are Weird': Why It's So Hard to Change Behavior
Published April 27, 2020
Using Social Science to Aid in the Fight Against COVID-19
Published November 19, 2019
Global List of Highly Cited Puts Duke in Top Ten

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Recent Publications


Effectiveness of ex ante honesty oaths in reducing dishonesty depends on content.

Journal Article Nature human behaviour · January 2025 Dishonest behaviours such as tax evasion impose significant societal costs. Ex ante honesty oaths-commitments to honesty before action-have been proposed as interventions to counteract dishonest behaviour, but the heterogeneity in findings across operation ... Full text Cite

Navigating uncertainty: Exploring consumer acceptance of artificial intelligence under self-threats and high-stakes decisions

Journal Article Technology in Society · December 1, 2024 In an era of transformation fueled by Artificial Intelligence (AI), human resistance to adopt this powerful technology has emerged as one of its most critical barriers. In a series of four studies involving almost 4,000 consumers, this research explores fa ... Full text Cite

Corrigendum to "How pledges reduce dishonesty: The role of involvement and identification" [Journal of Experimental Social Psychology 113(2024) 104614].

Journal Article Journal of experimental social psychology · September 2024 [This corrects the article DOI: 10.1016/j.jesp.2024.104614.]. ... Full text Cite
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Recent Grants


Behavioral Science for Strive Colombia

Public ServicePrincipal Investigator · Awarded by Fundacion Capital · 2024 - 2026

Lilly MOU

Institutional SupportPrincipal Investigator · Awarded by Eli Lilly and Company · 2015 - 2025

Behavioral Science for Financial Wellbeing with Prudential

ResearchPrincipal Investigator · Awarded by Prudential Financial, Inc. · 2024 - 2025

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Education, Training & Certifications


Duke University · 1998 Ph.D.
University of North Carolina, Chapel Hill · 1996 Ph.D.
Tel Aviv University (Israel) · 1991 B.A.