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Dan Ariely

Professor of Business Administration
Fuqua School of Business
Box 104117, Durham, NC 27708
2024 W. Main Street, A200, Durham, NC 27705

Selected Grants


Behavioral Science for Strive Colombia

Public ServicePrincipal Investigator · Awarded by Fundacion Capital · 2024 - 2026

Lilly MOU

Institutional SupportPrincipal Investigator · Awarded by Eli Lilly and Company · 2015 - 2025

NINDS Research Education Programs for Residents and Fellows in Neurosurgery

Inst. Training Prgm or CMEMentor · Awarded by National Institutes of Health · 2009 - 2025

GSK Supported Study: Vaccine Confidence, Physician Recommendations, and Trust

ResearchPrincipal Investigator · Awarded by GlaxoSmithKline · 2022 - 2024

Applying Behavioral Science to Improve Remote Working

ResearchPrincipal Investigator · Awarded by Russell Sage Foundation · 2023 - 2023

Behavioral Science for Strive Colombia

Public ServicePrincipal Investigator · Awarded by Fundacion Capital · 2024 - 2026

Lilly MOU

Institutional SupportPrincipal Investigator · Awarded by Eli Lilly and Company · 2015 - 2025

NINDS Research Education Programs for Residents and Fellows in Neurosurgery

Inst. Training Prgm or CMEMentor · Awarded by National Institutes of Health · 2009 - 2025

GSK Supported Study: Vaccine Confidence, Physician Recommendations, and Trust

ResearchPrincipal Investigator · Awarded by GlaxoSmithKline · 2022 - 2024

Applying Behavioral Science to Improve Remote Working

ResearchPrincipal Investigator · Awarded by Russell Sage Foundation · 2023 - 2023

Centene Pillpal Study: TO#1

ResearchPrincipal Investigator · Awarded by Centene Corporation · 2023 - 2023

Zilveren Kruis sponsored research agreement

ResearchPrincipal Investigator · Awarded by Zilveren Kruis · 2019 - 2023

Vaccine Hesitancy Webinars: Internal Training Series for GSK

ConferencePrincipal Investigator · Awarded by GlaxoSmithKline · 2021 - 2022

The NOVA Financial Literacy Lab A Collaboration between NOVA and Duke's Center for Advanced Hindsight

ResearchPrincipal Investigator · Awarded by Institute of Consumer Money Management · 2020 - 2022

Testing and Evaluation of Behavioral TDM Solutions (Innovative Project)

ResearchPrincipal Investigator · Awarded by Triangle J Council of Governments · 2021 - 2022

SunTrust Foundation research agreement

ResearchPrincipal Investigator · Awarded by SunTrust Foundation · 2019 - 2021

Support for NC Counties COVID-19 response efforts

ResearchPrincipal Investigator · Awarded by Catawba County, NC · 2020 - 2021

Support for NC Counties COVID-19 response efforts

ResearchPrincipal Investigator · Awarded by Cabarrus County · 2020 - 2021

Support for NC Counties COVID-19 response efforts

ResearchPrincipal Investigator · Awarded by Haywood County, NC · 2020 - 2021

Using Behavioral Economics to Improve Vaccination Rates

ResearchPrincipal Investigator · Awarded by GlaxoSmithKline · 2017 - 2019

Paternalistic interventions in health care

ResearchPrincipal Investigator · Awarded by Robert Wood Johnson Foundation · 2017 - 2019

Achmea Sponsored Research Agreement

ResearchPrincipal Investigator · Awarded by Achmea Vitaliteit BV · 2018 - 2018

Behavioral Lab for Financial Well Being

ResearchPrincipal Investigator · Awarded by Metropolitan Life Foundation · 2015 - 2018

Honesty Building a Virtuous Cycle

ResearchPrincipal Investigator · Awarded by John Templeton Foundation · 2016 - 2018

TRIADIC EXPECTATIONS: DECISION-MAKING IN ADVANCED CANCER

ResearchSignificant Contributor · Awarded by National Palliative Care Research Center · 2014 - 2017

Complex and Self-serving Altruism in Research

ResearchPrincipal Investigator · Awarded by National Institutes of Health · 2011 - 2014

External Relationships


  • A-Teams
  • AIVF
  • Aarhus University
  • BE For Good
  • BEWorks
  • A-Teams
  • AIVF
  • Aarhus University
  • BE For Good
  • BEWorks
  • Beauty Pie
  • Communitas Capital
  • Do What Works
  • Epilog
  • Harper Publishers
  • Inclu
  • Innovative Assessments International
  • Inteligels
  • Irrational Capital
  • Irrational Labs
  • Israeli Government
  • Just Capital
  • Kayma
  • LIT Videobooks
  • LinkedIn Learning
  • Marketplace Operations
  • NBC Universal (The Irrational)
  • Reel Media Medicine
  • Sachi
  • Shapa Health
  • University of Zurich
  • Uptake

This faculty member (or a member of their immediate family) has reported outside activities with the companies, institutions, or organizations listed above. This information is available to institutional leadership and, when appropriate, management plans are in place to address potential conflicts of interest.