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Effects of Information Presentation Format on Consumer Information Acquisition Strategies

Publication ,  Journal Article
Bettman, JR; Kakkar, P
Published in: Journal of Consumer Research
March 1977

Duke Scholars

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1977

Volume

3

Issue

4

Start / End Page

233 / 233

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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Bettman, J. R., & Kakkar, P. (1977). Effects of Information Presentation Format on Consumer Information Acquisition Strategies. Journal of Consumer Research, 3(4), 233–233. https://doi.org/10.1086/208672
Bettman, James R., and Pradeep Kakkar. “Effects of Information Presentation Format on Consumer Information Acquisition Strategies.” Journal of Consumer Research 3, no. 4 (March 1977): 233–233. https://doi.org/10.1086/208672.
Bettman JR, Kakkar P. Effects of Information Presentation Format on Consumer Information Acquisition Strategies. Journal of Consumer Research. 1977 Mar;3(4):233–233.
Bettman, James R., and Pradeep Kakkar. “Effects of Information Presentation Format on Consumer Information Acquisition Strategies.” Journal of Consumer Research, vol. 3, no. 4, Oxford University Press (OUP), Mar. 1977, pp. 233–233. Crossref, doi:10.1086/208672.
Bettman JR, Kakkar P. Effects of Information Presentation Format on Consumer Information Acquisition Strategies. Journal of Consumer Research. Oxford University Press (OUP); 1977 Mar;3(4):233–233.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1977

Volume

3

Issue

4

Start / End Page

233 / 233

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing