Scholars@Duke

• Background
• 

  Education, Training, & Certifications

  • M.Phil., Yale University 1969
  • Ph.D., Yale University 1969
  • B.A., Yale University 1965
• 

  Previous Appointments & Affiliations

  • Professor of Psychology: Social and Health Sciences, Psychology & Neuroscience, Trinity College of Arts & Sciences 2000 - 2006
  • Professor of Psychological and Brain Sciences, Duke Institute for Brain Sciences, University Institutes and Centers 2002 - 2006
  • Professor of Psychological and Brain Sciences, Duke Institute for Brain Sciences, University Institutes and Centers 2001 - 2002
  • Professor of Psychology: Experimental, Psychology & Neuroscience, Trinity College of Arts & Sciences 1999 - 2001
  • Professor, Psychology & Neuroscience, Trinity College of Arts & Sciences 1991 - 2000
  • Professor of Psychology: Experimental, Psychology & Neuroscience, Trinity College of Arts & Sciences 1991 - 1999
  • Professor, Psychology & Neuroscience, Trinity College of Arts & Sciences 1990 - 1991
• Recognition
• 

  In the News

  • APR 24, 2014

    Duke Today

    Study Suggests Fixing Affordable Care Act's Calorie Range Requirement
• 

  Awards & Honors

  • Fellow. Association for Psychological Science. 2013
  • Paul E. Green Award. American Marketing Association. 2010
  • Highly Cited Researcher. Thomson Reuters. 2001
  • AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award. American Marketing Association. 2000
  • ACR Fellows. Association for Consumer Research. 1991
• Research
• 

  Selected Grants

  • Neural Compensation and Economic Decision Making in Aging awarded by National Institutes of Health 2007 - 2010
  • Task Stress and Decision Behavior awarded by  National Science Foundation 1994 - 1997
  • Task Stress and Decision Behavior awarded by  National Science Foundation 1994 - 1996
• 

  External Relationships

  • Cambridge University Press
• Publications & Artistic Works
• 

  Selected Publications

  • Books

    • Luce, M. F., J. R. Bettman, and J. W. Payne. Tradeoff Difficulty: Determinants and Consequences for Consumer Decisions. Vol. 1, 2001.
    • Payne, John W., James R. Bettman, and Eric J. Johnson. The Adaptive Decision Maker. Cambridge University Press, 1993.
    • Bettman, James R. An Information Processing Theory of Consumer Choice. Addison Wesley Publishing Company, 1979.

  • Academic Articles

    • Brick, D. J., K. G. Wight, J. R. Bettman, T. L. Chartrand, and G. J. Fitzsimons. “Celebrate Good Times: How Celebrations Increase Perceived Social Support.” Journal of Public Policy and Marketing 42, no. 2 (April 1, 2023): 115–32. https://doi.org/10.1177/07439156221145696.
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    • Affonso, F. M., C. Janiszewski, and J. R. Bettman. “Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals.” Journal of Consumer Psychology 31, no. 2 (April 1, 2021): 217–39. https://doi.org/10.1002/jcpy.1184.
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    • Liu, P. J., K. L. Haws, K. Scherr, J. P. Redden, J. R. Bettman, and G. J. Fitzsimons. “The primacy of “what” over “how much”: How type and quantity shape healthiness perceptions of food portions.” Management Science 65, no. 7 (July 1, 2019): 3353–81. https://doi.org/10.1287/mnsc.2018.3098.
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    • Liu, P. J., C. Lamberton, J. R. Bettman, and G. J. Fitzsimons. “Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense.” Journal of Consumer Research 45, no. 6 (April 1, 2019): 1164–93. https://doi.org/10.1093/jcr/ucy051.
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    • Escalas, J. E., and J. R. Bettman. “Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging.” Journal of Advertising 46, no. 2 (April 3, 2017): 297–308. https://doi.org/10.1080/00913367.2016.1274925.
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    • Shah, A. M., N. Eisenkraft, J. R. Bettman, and T. L. Chartrand. “"Paper or plastic?": How we pay influences post-transaction connection.” Journal of Consumer Research 42, no. 5 (February 1, 2016): 688–708. https://doi.org/10.1093/jcr/ucv056.
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    • Cavanaugh, L. A., J. R. Bettman, and M. F. Luce. “Feeling love and doing more for distant others: Specific positive emotions differentially affect prosocial consumption.” Journal of Marketing Research 52, no. 5 (October 1, 2015): 657–73. https://doi.org/10.1509/jmr.10.0219.
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    • Liu, Peggy J., James R. Bettman, Arianna R. Uhalde, and Peter A. Ubel. “'How many calories are in my burrito?' Improving consumers' understanding of energy (calorie) range information.” Public Health Nutrition 18, no. 1 (January 2015): 15–24. https://doi.org/10.1017/s1368980014000627.
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    • Shah, A. M., J. R. Bettman, P. A. Ubel, P. A. Keller, and J. A. Edell. “Surcharges plus unhealthy labels reduce demand for unhealthy menu items.” Journal of Marketing Research 51, no. 6 (December 1, 2014): 773–89. https://doi.org/10.1509/jmr.13.0434.
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    • Simonson, I., J. R. Bettman, T. Kramer, and J. W. Payne. “Comparison selection: An approach to the study of consumer judgment and choice.” Journal of Consumer Psychology 23, no. 1 (January 1, 2013): 137–49. https://doi.org/10.1016/j.jcps.2012.10.002.
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    • Simonson, I., J. R. Bettman, T. Kramer, and J. W. Payne. “Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes.” Journal of Consumer Psychology 23, no. 1 (January 1, 2013): 161–63. https://doi.org/10.1016/j.jcps.2012.10.006.
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    • Cutright, K. M., J. R. Bettman, G. J. Fitzsimons, and R. D. Thomas. “Putting brands in their place: How a lack of control keeps brands contained.” Journal of Marketing Research 50, no. 3 (January 1, 2013): 365–77. https://doi.org/10.1509/jmr.10.0202.
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    • Kyu Kim, B., G. Zauberman, and J. R. Bettman. “Space, time, and intertemporal preferences.” Journal of Consumer Research 39, no. 4 (November 27, 2012): 867–80. https://doi.org/10.1086/666464.
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    • Ferraro, R., J. E. Escalas, and J. R. Bettman. “Our possessions, our selves: Domains of self-worth and the possession-self link.” Journal of Consumer Psychology 21, no. 2 (April 1, 2011): 169–77. https://doi.org/10.1016/j.jcps.2010.08.007.
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    • Cavanaugh, Lisa A., Keisha M. Cutright, Mary Frances Luce, and James R. Bettman. “Hope, pride, and processing during optimal and nonoptimal times of day.” Emotion (Washington, D.C.) 11, no. 1 (February 2011): 38–46. https://doi.org/10.1037/a0022016.
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    • Malkoc, S. A., G. Zauberman, and J. R. Bettman. “Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences.” Organizational Behavior and Human Decision Processes 113, no. 2 (November 1, 2010): 112–26. https://doi.org/10.1016/j.obhdp.2010.07.003.
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    • Venkatraman, Vinod, John W. Payne, James R. Bettman, Mary Frances Luce, and Scott A. Huettel. “Separate neural mechanisms underlie choices and strategic preferences in risky decision making.” Neuron 62, no. 4 (May 2009): 593–602. https://doi.org/10.1016/j.neuron.2009.04.007.
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    • Ferraro, R., J. R. Bettman, and T. L. Chartrand. “The power of strangers: The effect of incidental consumer brand encounters on brand choice.” Journal of Consumer Research 35, no. 5 (February 1, 2009): 729–41. https://doi.org/10.1086/592944.
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    • Bettman, James R., Drazen Prelec, and Carolyn Yoon. “Consumer Neuroscience: Current State of Knowledge and Future Research Directions.” Edited by A. L. McGill and S. Shavitt. Advances in Consumer Research, Vol Xxxvi 36 (January 1, 2009): 817–817.
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    • Bond, S. D., J. R. Bettman, and M. F. Luce. “Consumer judgment from a dual-systems perspective: Recent evidence and emerging issues.” Review of Marketing Research 5 (January 1, 2009): 3–37. https://doi.org/10.1108/S1548-6435(2008)0000005005.
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    • Huettel, S. A., and J. W. Payne. “Integrating neural and decision sciences: Convergence and constraints.” Journal of Marketing Research 46, no. 1 (January 1, 2009): 14–17. https://doi.org/10.1509/jmkr.46.1.14.
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    • Yoon, C., R. Gonzalez, and J. R. Bettman. “Using fMRI to inform marketing research: Challenges and opportunities.” Journal of Marketing Research 46, no. 1 (January 1, 2009): 17–19.
    • Zauberman, G., B. K. Kim, S. A. Malkoc, and J. R. Bettman. “Discounting time and time discounting: Subjective time perception and intertemporal preferences.” Journal of Marketing Research 46, no. 4 (January 1, 2009): 543–56. https://doi.org/10.1509/jmkr.46.4.543.
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    • Payne, John W., Adriana Samper, James R. Bettman, and Mary Frances Luce. “Boundary conditions on unconscious thought in complex decision making.” Psychological Science 19, no. 11 (November 2008): 1118–23. https://doi.org/10.1111/j.1467-9280.2008.02212.x.
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    • Amaldoss, W., J. R. Bettman, and J. W. Payne. “Biased but efficient: An investigation of coordination facilitated by asymmetric dominance.” Marketing Science 27, no. 5 (September 1, 2008): 903–21. https://doi.org/10.1287/mksc.1070.0352.
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    • Bettman, J. R., M. F. Luce, and J. W. Payne. “Preference construction and preference stability: Putting the pillow to rest.” Journal of Consumer Psychology 18, no. 3 (July 1, 2008): 170–74. https://doi.org/10.1016/j.jcps.2008.04.003.
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    • Tanner, R. J., R. Ferraro, T. L. Chartrand, J. R. Bettman, and R. Van Baaren. “Of chameleons and consumption: The impact of mimicry on choice and preferences.” Journal of Consumer Research 34, no. 6 (April 1, 2008): 754–66. https://doi.org/10.1086/522322.
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    • Payne, J. W., and J. R. Bettman. “Walking with the Scarecrow: The Information-Processing Approach to Decision Research,” January 14, 2008, 110–32. https://doi.org/10.1002/9780470752937.ch6.
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    • Zemack-Rugar, Yael, James R. Bettman, and Gavan J. Fitzsimons. “The effects of nonconsciously priming emotion concepts on behavior.” Journal of Personality and Social Psychology 93, no. 6 (December 2007): 927–39. https://doi.org/10.1037/0022-3514.93.6.927.
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    • Cavanaugh, L. A., J. R. Bettman, M. F. Luce, and J. W. Payne. “Appraising the appraisal-tendency framework.” Journal of Consumer Psychology 17, no. 3 (January 1, 2007): 169–73. https://doi.org/10.1016/S1057-7408(07)70024-4.
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    • Wood, S. L., and J. R. Bettman. “Predicting happiness: How normative feeling rules influence (and even reverse) durability bias.” Journal of Consumer Psychology 17, no. 3 (January 1, 2007): 188–201. https://doi.org/10.1016/S1057-7408(07)70028-1.
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    • Wyer, R. S., S. Shavitt, J. Aaker, T. Childers, F. R. Kardes, L. A. Peracchio, R. Adaval, et al. “Research Dialogue.” Journal of Consumer Psychology 16, no. 3 (January 1, 2006): 203–4. https://doi.org/10.1207/s15327663jcp1603_1.
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    • Escalas, J. E., and J. R. Bettman. “Self-construal, reference groups, and brand meaning.” Journal of Consumer Research 32, no. 3 (December 1, 2005): 378–89. https://doi.org/10.1086/497549.
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    • Shiv, B., A. Bechara, I. Levin, J. W. Alba, J. R. Bettman, L. Dube, A. Isen, et al. “Decision neuroscience.” Marketing Letters 16, no. 3–4 (December 1, 2005): 375–86. https://doi.org/10.1007/s11002-005-5899-8.
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    • Ferraro, R., B. Shiv, and J. R. Bettman. “Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice.” Journal of Consumer Research 32, no. 1 (June 1, 2005): 65–75. https://doi.org/10.1086/429601.
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    • Shirai, M., and J. R. Bettman. “Consumer expectations concerning timing and depth of the next deal.” Psychology and Marketing 22, no. 6 (June 1, 2005): 457–72. https://doi.org/10.1002/mar.20068.
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    • Escalas, J. E., and J. R. Bettman. “You Are What They Eat: The Influence of Reference Groups on Consumers' Connections to Brands.” Journal of Consumer Psychology 13, no. 3 (January 1, 2003): 339–48. https://doi.org/10.1207/S15327663JCP1303_14.
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    • Luce, M. F., J. W. Payne, and J. R. Bettman. “Coping with Unfavorable Attribute Values in Choice.” Organizational Behavior and Human Decision Processes 81, no. 2 (March 2000): 274–99. https://doi.org/10.1006/obhd.1999.2872.
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    • Luce, M. F., J. R. Bettman, and J. W. Payne. “Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics.” Marketing Letters 11, no. 2 (January 1, 2000): 103–16. https://doi.org/10.1023/A:1008159022055.
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    • Luce, M. F., J. W. Payne, and J. R. Bettman. “Emotional Trade-Off Difficulty and Choice.” Journal of Marketing Research 36, no. 2 (May 1, 1999): 143–59. https://doi.org/10.1177/002224379903600201.
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    • Luce, M. F., J. W. Payne, and J. R. Bettman. “Emotional trade-off difficulty and choice.” Journal of Marketing Research 36, no. 2 (January 1, 1999): 143–59. https://doi.org/10.2307/3152089.
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    • Payne, J. W., J. R. Bettman, and D. A. Schkade. “Measuring Constructed Preferences: Towards a Building Code.” Journal of Risk and Uncertainty 19, no. 1–3 (January 1, 1999): 243–70. https://doi.org/10.1023/a:1007843931054.
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    • Bettman, J. R., M. F. Luce, and J. W. Payne. “Constructive consumer choice processes.” Journal of Consumer Research 25, no. 3 (January 1, 1998): 187–217. https://doi.org/10.1086/209535.
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    • Luce, M. F., J. R. Bettman, and J. W. Payne. “Choice processing in emotionally difficult decisions.” Journal of Experimental Psychology. Learning, Memory, and Cognition 23, no. 2 (March 1997): 384–405. https://doi.org/10.1037//0278-7393.23.2.384.
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    • Payne, J. W., J. R. Bettman, and M. F. Luce. “When time is money: Decision behavior under opportunity-cost time pressure.” Organizational Behavior and Human Decision Processes 66, no. 2 (January 1, 1996): 131–52. https://doi.org/10.1006/obhd.1996.0044.
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    • Payne, J. W., J. R. Bettman, E. J. Johnson, and M. F. Luce. “An Information Processing Perspective on Choice.” Psychology of Learning and Motivation  Advances in Research and Theory 32, no. C (January 1, 1995): 137–75. https://doi.org/10.1016/S0079-7421(08)60309-6.
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    • Payne, J. W., and J. R. Bettmanm. “The costs and benefits of alternative measures of search behavior: Comments on Böckenholt and Hynan.” Journal of Behavioral Decision Making 7, no. 2 (January 1, 1994): 119–22. https://doi.org/10.1002/bdm.3960070204.
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    • Sujan, Mita, James R. Bettman, and Hans Baumgartner. “Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective.” Journal of Marketing Research 30, no. 4 (November 1993): 422–422. https://doi.org/10.2307/3172688.
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    • BETTMAN, J. R. “THE DECISION-MAKER WHO CAME IN FROM THE COLD.” Advances in Consumer Research 20 (January 1, 1993): 7–11.
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    • Bettman, J. R., E. J. Johnson, M. F. Luce, and J. W. Payne. “Correlation, Conflict, and Choice.” Journal of Experimental Psychology: Learning, Memory, and Cognition 19, no. 4 (January 1, 1993): 931–51. https://doi.org/10.1037/0278-7393.19.4.931.
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    • Baumgartner, H., M. Sujan, and J. R. Bettman. “Autobiographical Memories, Affect, and Consumer Information Processing.” Journal of Consumer Psychology 1, no. 1 (January 1, 1992): 53–82. https://doi.org/10.1016/S1057-7408(08)80045-9.
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    • Payne, J. W., J. R. Bettman, E. Coupey, and E. J. Johnson. “A constructive process view of decision making: Multiple strategies in judgment and choice.” Acta Psychologica 80, no. 1–3 (January 1, 1992): 107–41. https://doi.org/10.1016/0001-6918(92)90043-D.
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    • Payne, J. W., J. R. Bettman, and E. J. Johnson. “Behavioral decision research: A constructive processing perspective.” Annual Review of Psychology 43, no. 1 (January 1, 1992): 87–131. https://doi.org/10.1146/annurev.ps.43.020192.000511.
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    • Baumgartner, Hans, Mita Sujan, and James R. Bettman. “Autobiographical Memories, Affect, and Consumer Information Processing.” Journal of Consumer Psychology 1, no. 1 (January 1992): 53–82. https://doi.org/10.1207/s15327663jcp0101_04.
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    • Sujan, H., M. Sujan, and J. R. Bettman. “The practical know-how of selling: Differences in knowledge content between more-effective and less-effective performers.” Marketing Letters 2, no. 4 (November 1, 1991): 367–78. https://doi.org/10.1007/BF00664223.
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    • Bettman, J. R., E. J. Johnson, and J. W. Payne. “A componential analysis of cognitive effort in choice.” Organizational Behavior and Human Decision Processes 45, no. 1 (January 1, 1990): 111–39. https://doi.org/10.1016/0749-5978(90)90007-V.
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    • Creyer, E. H., J. R. Bettman, and J. W. Payne. “The Impact of accuracy and effort feedback and goals on adaptive decision behavior.” Journal of Behavioral Decision Making 3, no. 1 (January 1, 1990): 1–16. https://doi.org/10.1002/bdm.3960030102.
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    • Payne, J. W., E. J. Johnson, J. R. Bettman, and E. Coupey. “Understanding Contingent Choice: A Computer Simulation Approach.” Ieee Transactions on Systems, Man and Cybernetics 20, no. 2 (January 1, 1990): 296–309. https://doi.org/10.1109/21.52541.
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    • Sujan, Mita, and James R. Bettman. “The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research.” Journal of Marketing Research 26, no. 4 (November 1989): 454–454. https://doi.org/10.2307/3172765.
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    • Sujan, Harish, Mita Sujan, and James R. Bettman. “Knowledge Structure Differences between More Effective and Less Effective Salespeople.” Journal of Marketing Research 25, no. 1 (February 1988): 81–81. https://doi.org/10.2307/3172927.
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    • Bettman, J. R., E. H. Creyer, D. R. John, and C. A. Scott. “Covariation assessment in rank order data.” Journal of Behavioral Decision Making 1, no. 4 (January 1, 1988): 239–54. https://doi.org/10.1002/bdm.3960010404.
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    • Johnson, E. J., J. W. Payne, and J. R. Bettman. “Information displays and preference reversals.” Organizational Behavior and Human Decision Processes 42, no. 1 (January 1, 1988): 1–21. https://doi.org/10.1016/0749-5978(88)90017-9.
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    • Payne, J. W., J. R. Bettman, and E. J. Johnson. “Adaptive Strategy Selection in Decision Making.” Journal of Experimental Psychology: Learning, Memory, and Cognition 14, no. 3 (January 1, 1988): 534–52. https://doi.org/10.1037/0278-7393.14.3.534.
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    • Bettman, James R., and Mita Sujan. “Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.” Journal of Consumer Research 14, no. 2 (September 1987): 141–141. https://doi.org/10.1086/209102.
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    • Sujan, Mita, James R. Bettman, and Harish Sujan. “Effects of Consumer Expectations on Information Processing in Selling Encounters.” Journal of Marketing Research 23, no. 4 (November 1986): 346–346. https://doi.org/10.2307/3151810.
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    • John, Deborah Roedder, Carol A. Scott, and James R. Bettman. “Sampling Data for Covariation Assessment: The Effect of Prior Beliefs on Search Patterns.” Journal of Consumer Research 13, no. 1 (June 1986): 38–38. https://doi.org/10.1086/209046.
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    • BETTMAN, J. R., J. W. PAYNE, and R. STAELIN. “COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION.” Journal of Public Policy & Marketing 5 (January 1, 1986): 1–28.
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    • Bettman, J. R., D. Roedder John, and C. A. Scott. “covariation assessment by consumers.” Journal of Consumer Research 13, no. 3 (1986): 316–26.
    • BETTMAN, J. R., D. R. JOHN, and C. A. SCOTT. “CONSUMERS ASSESSMENT OF COVARIATION.” Advances in Consumer Research 11 (January 1, 1984): 466–71.
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    • Bettman, James R., and Barton A. Weitz. “Attributions in the Board Room: Causal Reasoning in Corporate Annual Reports.” Administrative Science Quarterly 28, no. 2 (June 1983): 165–165. https://doi.org/10.2307/2392616.
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    • Bettman, James R., and C Whan Park. “Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis.” Journal of Consumer Research 7, no. 3 (December 1980): 234–234. https://doi.org/10.1086/208812.
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    • Bettman, James R., and Michel A. Zins. “Information Format and Choice Task Effects in Decision Making.” Journal of Consumer Research 6, no. 2 (September 1979): 141–141. https://doi.org/10.1086/208757.
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    • BURKE, M., G. E. BELCH, R. J. LUTZ, and J. R. BETTMAN. “Affirmative Disclosure In Home Purchasing.” Journal of Consumer Affairs 13, no. 2 (January 1, 1979): 297–310. https://doi.org/10.1111/j.1745-6606.1979.tb00146.x.
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    • Bettman, James R. “Memory Factors in Consumer Choice: A Review.” Journal of Marketing 43, no. 2 (1979): 37–37. https://doi.org/10.2307/1250740.
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    • Bettman, James R., and Michel A. Zins. “Constructive Processes in Consumer Choice.” Journal of Consumer Research 4, no. 2 (September 1977): 75–75. https://doi.org/10.1086/208682.
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    • Bettman, James R., and Pradeep Kakkar. “Effects of Information Presentation Format on Consumer Information Acquisition Strategies.” Journal of Consumer Research 3, no. 4 (March 1977): 233–233. https://doi.org/10.1086/208672.
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    • Bettman, James R. “Issues in Designing Consumer Information Environments.” Journal of Consumer Research 2, no. 3 (December 1975): 169–169. https://doi.org/10.1086/208629.
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    • Bettman, J. R. “Information integration in consumer risk perception: A comparison of two models of component conceptualization.” Journal of Applied Psychology 60, no. 3 (June 1, 1975): 381–85. https://doi.org/10.1037/h0076623.
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    • Bettman, James R., Noel Capon, and Richard J. Lutz. “Cognitive Algebra in Multi-Attribute Attitude Models.” Journal of Marketing Research 12, no. 2 (May 1975): 151–151. https://doi.org/10.2307/3150437.
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    • Bettman, James R., Noel Capon, and Richard J. Lutz. “Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity.” Journal of Consumer Research 1, no. 4 (March 1975): 1–1. https://doi.org/10.1086/208602.
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    • Bettman, J. R., N. Capon, and R. J. Lutz. “Information processing in attitude formation and change.” Communication Research 2, no. 3 (January 1, 1975): 267–78. https://doi.org/10.1177/009365027500200307.
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    • Nakanishi, Masao, and James R. Bettman. “Attitude Models Revisited: An Individual Level Analysis.” Journal of Consumer Research 1, no. 3 (December 1974): 16–21.
    • Bettman, James R. “Toward a Statistics for Consumer Decision Net Models.” Journal of Consumer Research 1, no. 1 (June 1974): 71–80.
    • Bettman, J. R. “Relationship of information-processing attitude structures to private brand purchasing behavior.” Journal of Applied Psychology 59, no. 1 (February 1, 1974): 79–83. https://doi.org/10.1037/h0035817.
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    • Bettman, J. R. “Perceived Price and Product Perceptual Variables.” Journal of Marketing Research 10, no. 1 (1973): 100–102.
    • Bettman, J. R., and M. Nakanishi. “The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set.” Journal of Business Administration 5, no. 1 (1973): 37–49.
    • Bettman, James R., and J Morgan Jones. “Formal Models of Consumer Behavior: A Conceptual Overview.” Journal of Business 45, no. 4 (October 1972).
    • Bettman, J. R. “Measuring individuals' priorities for national goals: A methodology and empirical example.” Policy Sciences 2, no. 4 (December 1, 1971): 373–90. https://doi.org/10.1007/BF01406138.
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    • Bettman, James R. “A Graph Theory Approach to Comparing Consumer Information Processing Models.” Management Science 18, no. 4-Part-II (December 1971).
    • Bettman, J. R. “The Structure of Consumer Choice Processes.” Journal of Marketing Research 8, no. 4 (1971): 465–71.
    • Bettman, J. R. “Information Processing Models of Consumer Behavior.” Journal of Marketing Research 7, no. 3 (1970): 370–76.
    • Bettman, James R. “A Threshold Model of Attribute Satisfaction Decisions.” Journal of Consumer Research 1, no. 2 (n.d.): 30–35.

  • Book Sections

    • Bettman, J. R., and J. E. Escalas. “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning.” In Handbook of Brand Relationships, edited by C. W. MacInnis and J. Priester. Armonk, NY: ME Sharpe, 2009.
    • Luce, M. F., J. R. Bettman, and J. W. Payne. “Consumer Decision Making: A Choice Goals Approach.” In Handbook of Consumer Psychology, edited by C. Haugtvedt, P. Herr, and F. Kardes, 2008.
    • Bettman, J. R., and J. W. Payne. “Walking with the Scarecrow: The Information-Processing Approach to Decision Research.” In Blackwell Handbook of Judgment and Decision Making, edited by D. Koehler and N. Harvey, 110–32, 2004.
    • Bettman, J. R., and J. W. Payne. “The Emotional Nature of Decision Trade-Offs.” In The Encyclopedia of Cognitive Silence, edited by L. Nadel, 1:500–504. Nature Publishing Group, 2002.
    • Bettman, J. R., J. W. Payne, and M. F. Luce. “The Emotional Nature of Decision Trade-Offs.” In Wharton on Making Decisions, edited by S. Hoch and H. Kunreuther, 17–35, 2001.
    • Bettman, J. R., and J. W. Payne. “Preferential Choice and Adaptive Strategy Use.” In Bounded Rationality: The Adaptive Toolbox, edited by G. Gigerenzer and R. Selten, 113–14. MIT Press, 1999.
    • Luce, M. F., J. W. Payne, and J. R. Bettman. “Behavioral Decision Research: An Overview.” In Handbook of Perception and Cognition: Measurement, Judgment, and Decision Making, edited by M. Birnbaum, 303–59. Academic Press, 1998.
    • Bettman, J. R., J. W. Payne, and E. J. Johnson. “The Use of Multiple Strategies in Judgment and Choice.” In Individual and Group Decision Making, edited by N. J. Castellan, 19–39. Lawrence Erlbaum Associates, 1993.
    • Bettman, J. R. “Behavioral Decision Research: A Constructive Processing Perspective,” 43:87–131. Annual Review of Psychology, 1992.
    • Bettman, J. R., E. J. Johnson, and J. W. Payne. “Consumer Decision Making.” In Handbook of Consumer Behavior, edited by T. S. Robertson and H. H. Kassarjian, 50–54. Prentice Hall, 1991.
    • Bettman, J. R., J. W. Payne, and E. J. Johnson. “The Adaptive Decision Maker: Effort and Accuracy in Choice.” In Insights in  Decision Making:  A Tribute to Hillel J.Einhorn, 129–53. University of Chicago Press, 1990.
    • Bettman, J. R., J. W. Payne, and R. Staelin. “Guidelines for Designing an Effective Labeling System: Cognitive Considerations in Presenting Risk Information.” In Learning About Risk, edited by K. Viscusi and W. Magat, 13–41. Harvard University Press, 1987.
    • Bettman, J. R. “Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects.” In Buyer/Consumer Information Processing, edited by G. D. Hughes and M. L. Ray, 59–74. University of North Carolina Press, 1974.
    • Bettman, J. R. “Consumer Psychology.” In Annual Review of Psychology, 37:257–89, n.d.
    • Bettman, J. R., E. J. Johnson, and J. W. Payne. “Adapting to Time Constraints.” In Time Pressure and Stress in Human Judgment and  Decision Making, edited by J. Maule and O. Svenson, 103–16. Plenum, n.d.
    • Bettman, J. R., M. F. Luce, and J. W. Payne. “Consumer Decision Making: A Constructive Perspective.” In Consumer Behavior and Decision Making, edited by M. Tedeschi, 1–42. Universita degli Studi di Modena e Reggio Emilia, n.d.
    • Bettman, J. R., and J. E. Escalas. “The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information.” In Routledge Companion to Identity and Consumption, edited by A. A. Ruvio and R. W. Belk, 366–74. New York: Routledge, n.d.
    • Bettman, J. R., and J. E. Escalas. “Managing Brand Meaning through Celebrity Endorsement.” In Review of Marketing Research, edited by D. MacInnis, Vol. 12, n.d.
    • Bettman, J. R., and J. E. Escalas. “Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted).” In Consumer Brand Relationships 2, edited by S. Fournier, M. Breazale, and J. Avery. New York: Routledge, n.d.
    • Bettman, J. R., and R. J. Lutz. “Multiattribute Models in Marketing: A Bicentennial Review.” In Foundations of Consumer and Industrial  Buying Behavior, edited by A. G. Woodside, J. N. Sheth, and P. D. Bennett, 137–49. North Holland, n.d.
    • Luce, M. F., J. Bettman, and J. W. Payne. “Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty.” In The Why of Consumption, edited by J. W. Huffman, J. W. Mick, and J. W. Ratneshwar, n.d.
    • Luce, M. F., J. R. Bettman, and S. D. Bond. “Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues.” In Review of Marketing Research, edited by N. K. Malhotra, Vol. 4. Armonkm NY: ME Sharpe, n.d.
    • Luce, M. F., J. W. Payne, J. R. Bettman, and E. W. Johnson. “An Information Processing Perspective on Choice.” In Decision Making from a Cognitive Perspective: Psychology of Learning and Motivation, edited by J. R. Busemeyer, R. Hastie, and D. L. Medin, 32:137–75. Academic Press, n.d.
    • Luce, M. F., J. W. Payne, and J. R. Bettman. “The Impact of Emotional Trade-Off Difficulty on Decision Behavior (In preparation).” In Conflict and Tradeoffs in Decision Making: Essays in Honor of Jane Beattie, edited by G. Loomes and J. Baron, n.d.

  • Conference Papers

    • Escalas, Jennifer Edson, and James R. Bettman. “"Celebrity Endorsement and Self-Brand Connections".” In Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, 36:45–48. ASSOC CONSUMER RESEARCH, 2009.
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    • Moorman, Christine, Mary Frances Luce, and James R. Bettman. “"Change, Change, Change: Evolving Health Guidelines, Preventive Health Behaviors, and Interventions to Mitigate Harm".” In Advances in Consumer Research, Vol Xxxvi, edited by A. L. McGill and S. Shavitt, 36:167–167. ASSOC CONSUMER RESEARCH, 2009.
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    • Moorman, Christine, Mary Frances Luce, and James R. Bettman. “"Evolving Health Guidelines: How Do Consumers Fare While Science Marches On?".” In Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, 35:119–20. ASSOC CONSUMER RESEARCH, 2008.
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    • Zauberman, Gal, B Kyu Kim, Selin A. Malkoc, and James R. Bettman. “"Discounting Time and Time Discounting: Subjective Perception and Intertemporal Preferences".” In Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, 35:154–55. ASSOC CONSUMER RESEARCH, 2008.
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    • Ferraro, Rosellina, Jennifer Escalas, and James R. Bettman. “"Attachment Style, Psychological Security, and Consumer Response to Special Possession Loss".” In Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, 34:542–44. ASSOC CONSUMER RESEARCH, 2007.
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    • Wijnen, Katrien, James R. Bettman, and Joel Huber. “"Gone, But Not Forgotten: The Role of Unacceptable Options in Decision Making".” In Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, 34:222–23. ASSOC CONSUMER RESEARCH, 2007.
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    • Zemack-Rugar, Yael, James R. Bettman, and Gavan J. Fitzsimons. “"Effects of Specific, Nonconscious Emotion Primes on Behavior".” In Advances in Consumer Research Vol Xxxiv, edited by G. J. Fitzsimons, 34:583–84. ASSOC CONSUMER RESEARCH, 2007.
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    • Bettman, J. R. “Consumer information processing: What a long, strange trip it's been.” In Proceedings of the 13th Paul D. Converse Symposium, edited by D. Sudharshan and K. Monroe, 38–47. AMER MARKETING ASSOC, 1995.
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    • Bettman, J. R., E. J. Johnson, and J. W. Payne. “A perspective on using computers to monitor information acquisition.” In Advances in Consumer Research, Vol Xxii, edited by F. R. Kardes and M. Sujan, 22:49–51. ASSOC CONSUMER RESEARCH, 1995.
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    • PAYNE, J. W., J. R. BETTMAN, and E. J. JOHNSON. “THE USE OF MULTIPLE STRATEGIES IN JUDGMENT AND CHOICE.” In Individual and Group Decision Making, edited by N. J. Castellan, 19–39. LAWRENCE ERLBAUM ASSOC PUBL, 1993.
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