Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Bettman, JR; Park, CW

Published Date

  • December 1, 1980

Published In

Volume / Issue

  • 7 / 3

Start / End Page

  • 234 - 234

Published By

Electronic International Standard Serial Number (EISSN)

  • 1537-5277

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/208812

Language

  • en