A Look on the Cost Side: Market Share and the Competitive Environment

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Boulding, W; Staelin, R

Published Date

  • May 1993

Published In

Volume / Issue

  • 12 / 2

Start / End Page

  • 144 - 166

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.12.2.144

Language

  • en