Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Bettman, James R.

Cited Authors

• Sujan, M; Bettman, JR; Sujan, H

Published Date

• November 1986

Published In

• Journal of Marketing Research 

Volume / Issue

• 23 / 4

Start / End Page

• 346 - 346

Published By

• JSTOR 

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.2307/3151810