Effects of Consumer Expectations on Information Processing in Selling Encounters

Journal Article

Full Text

Duke Authors

Bettman, James R.

Cited Authors

Sujan, M; Bettman, JR; Sujan, H

Published Date

November 1986

Published In

Journal of Marketing Research

Volume / Issue

23 / 4

Start / End Page

346 - 346

Published By

JSTOR

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.2307/3151810