Cognitive Algebra in Multi-Attribute Attitude Models

Journal Article

Full Text

Duke Authors

Bettman, James R.

Cited Authors

Bettman, JR; Capon, N; Lutz, RJ

Published Date

May 1, 1975

Published In

Journal of Marketing Research

Volume / Issue

12 / 2

Start / End Page

151 - 151

Published By

JSTOR

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.2307/3150437