Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Bettman, James R.

Cited Authors

• Bettman, JR; Capon, N; Lutz, RJ

Published Date

• May 1, 1975

Published In

• Journal of Marketing Research 

Volume / Issue

• 12 / 2

Start / End Page

• 151 - 151

Published By

• JSTOR 

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.2307/3150437