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Cognitive Algebra in Multi-Attribute Attitude Models

Publication ,  Journal Article
Bettman, JR; Capon, N; Lutz, RJ
Published in: Journal of Marketing Research
May 1975
Published version (DOI) Publisher Link

Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

Journal of Marketing Research

DOI

10.2307/3150437

ISSN

0022-2437

Publication Date

May 1975

Volume

12

Issue

2

Start / End Page

151 / 151

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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MLA
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Bettman, J. R., Capon, N., & Lutz, R. J. (1975). Cognitive Algebra in Multi-Attribute Attitude Models. Journal of Marketing Research, 12(2), 151–151. https://doi.org/10.2307/3150437
Bettman, James R., Noel Capon, and Richard J. Lutz. “Cognitive Algebra in Multi-Attribute Attitude Models.” Journal of Marketing Research 12, no. 2 (May 1975): 151–151. https://doi.org/10.2307/3150437.
Bettman JR, Capon N, Lutz RJ. Cognitive Algebra in Multi-Attribute Attitude Models. Journal of Marketing Research. 1975 May;12(2):151–151.
Bettman, James R., et al. “Cognitive Algebra in Multi-Attribute Attitude Models.” Journal of Marketing Research, vol. 12, no. 2, JSTOR, May 1975, pp. 151–151. Crossref, doi:10.2307/3150437.
Bettman JR, Capon N, Lutz RJ. Cognitive Algebra in Multi-Attribute Attitude Models. Journal of Marketing Research. JSTOR; 1975 May;12(2):151–151.

Published In

Journal of Marketing Research

DOI

10.2307/3150437

ISSN

0022-2437

Publication Date

May 1975

Volume

12

Issue

2

Start / End Page

151 / 151

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing