"Gone, But Not Forgotten: The Role of Unacceptable Options in Decision Making"

Conference Paper

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Duke Authors

Bettman, James R.

Cited Authors

Wijnen, K; Bettman, JR; Huber, J

Published Date

2007

Published In

Advances in Consumer Research

Volume / Issue

34 /

Start / End Page

222 - 223

International Standard Serial Number (ISSN)

0098-9258