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Duke Authors

• Bettman, James R.

Cited Authors

• Zauberman, G; Kim, BK; Malkoc, SA; Bettman, JR

Cited Editors

• Lee, AY; Soman, D

Published Date

• January 1, 2008

Published In

• Advances in Consumer Research 

Volume / Issue

• 35 /

Start / End Page

• 154 - 155

Published By

• ASSOC CONSUMER RESEARCH 

Pages

• 2

International Standard Serial Number (ISSN)

• 0098-9258

International Standard Book Number 13 (ISBN-13)

• 978-0-915552-61-0

Conference Name

• 35th Annual Conference of the Association-for-Consumer-Research

Conference Location

• Memphis, TN

Conference Start Date

• October 25, 2007

Conference End Date

• October 28, 2007