Value-focused brainstorming

Journal Article (Journal Article)

Brainstorming can be a useful technique to create alternatives for complex decisions. To enhance the quality and innovativeness of the created alternatives, value-focused brainstorming incorporates two features of value-focused thinking into the traditional brainstorming procedures. First, it explicitly identifies the valued aspects of potential alternatives, specified as distinct objectives, to guide brainstormers to create alternatives of greater value. Second, all participants in a brainstorm individually create alternatives prior to any anchoring on group discussions, which will enhance getting the full range of each individual's thoughts articulated. Concepts and procedures of the approach are discussed. A public policy application, done to address recommendations following the World Trade Center disaster, illustrates the approach by creating alternatives to improve emergency evacuation of individuals from large buildings. © 2012 INFORMS.

Full Text

Duke Authors

Cited Authors

  • Keeney, RL

Published Date

  • December 1, 2012

Published In

Volume / Issue

  • 9 / 4

Start / End Page

  • 303 - 313

Electronic International Standard Serial Number (EISSN)

  • 1545-8504

International Standard Serial Number (ISSN)

  • 1545-8490

Digital Object Identifier (DOI)

  • 10.1287/deca.1120.0251

Citation Source

  • Scopus