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Value-focused brainstorming

Publication ,  Journal Article
Keeney, RL
Published in: Decision Analysis
December 1, 2012

Brainstorming can be a useful technique to create alternatives for complex decisions. To enhance the quality and innovativeness of the created alternatives, value-focused brainstorming incorporates two features of value-focused thinking into the traditional brainstorming procedures. First, it explicitly identifies the valued aspects of potential alternatives, specified as distinct objectives, to guide brainstormers to create alternatives of greater value. Second, all participants in a brainstorm individually create alternatives prior to any anchoring on group discussions, which will enhance getting the full range of each individual's thoughts articulated. Concepts and procedures of the approach are discussed. A public policy application, done to address recommendations following the World Trade Center disaster, illustrates the approach by creating alternatives to improve emergency evacuation of individuals from large buildings. © 2012 INFORMS.

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Published In

Decision Analysis

DOI

EISSN

1545-8504

ISSN

1545-8490

Publication Date

December 1, 2012

Volume

9

Issue

4

Start / End Page

303 / 313

Related Subject Headings

  • 5204 Cognitive and computational psychology
  • 5003 Philosophy
  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
  • 0914 Resources Engineering and Extractive Metallurgy
 

Citation

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Keeney, R. L. (2012). Value-focused brainstorming. Decision Analysis, 9(4), 303–313. https://doi.org/10.1287/deca.1120.0251
Keeney, R. L. “Value-focused brainstorming.” Decision Analysis 9, no. 4 (December 1, 2012): 303–13. https://doi.org/10.1287/deca.1120.0251.
Keeney RL. Value-focused brainstorming. Decision Analysis. 2012 Dec 1;9(4):303–13.
Keeney, R. L. “Value-focused brainstorming.” Decision Analysis, vol. 9, no. 4, Dec. 2012, pp. 303–13. Scopus, doi:10.1287/deca.1120.0251.
Keeney RL. Value-focused brainstorming. Decision Analysis. 2012 Dec 1;9(4):303–313.

Published In

Decision Analysis

DOI

EISSN

1545-8504

ISSN

1545-8490

Publication Date

December 1, 2012

Volume

9

Issue

4

Start / End Page

303 / 313

Related Subject Headings

  • 5204 Cognitive and computational psychology
  • 5003 Philosophy
  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
  • 0914 Resources Engineering and Extractive Metallurgy