An observational study of consumer use of fast-food restaurant drive-through lanes: implications for menu labelling policy.

Journal Article (Journal Article)

Objective

Some versions of restaurant menu labelling legislation do not require energy information to be posted on menus for drive-through lanes. The present study was designed to quantify the number of customers who purchase fast food through drive-in windows as a means of informing legislative labelling efforts.

Design

This was an observational study.

Setting

The study took place at two McDonald's and Burger King restaurants, and single Dairy Queen, Kentucky Fried Chicken, Taco Bell and Wendy's restaurants.

Subjects

The number of customers entering the chain restaurants and purchasing food via the drive-through lane were recorded. A total of 3549 patrons were observed.

Results

The percentage of customers who made their purchases at drive-throughs was fifty-seven. The overall average (57 %) is likely a conservative estimate because some fast-food restaurants have late-night hours when only the drive-throughs are open.

Conclusions

Since nearly six in ten customers purchase food via the drive-through lanes, menu labelling legislation should mandate the inclusion of menu labels on drive-through menu boards to maximise the impact of this public health intervention.

Full Text

Duke Authors

Cited Authors

  • Roberto, CA; Hoffnagle, E; Bragg, MA; Brownell, KD

Published Date

  • November 2010

Published In

Volume / Issue

  • 13 / 11

Start / End Page

  • 1826 - 1828

PubMed ID

  • 20236561

Electronic International Standard Serial Number (EISSN)

  • 1475-2727

International Standard Serial Number (ISSN)

  • 1368-9800

Digital Object Identifier (DOI)

  • 10.1017/s136898001000039x

Language

  • eng