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David McAdams

Professor of Business Administration
Fuqua School of Business
Box 90120, Durham, NC 27708-0120
Fuqua School of Business, Durham, NC 27708

Overview


David McAdams is Professor of Business Administration at the Fuqua School of Business, Duke University. He is also Professor of Economics in the Economics Department at Duke. He earned a B.S. in Applied Mathematics at Harvard University, an M.S. in Statistics from Stanford University, and a Ph.D. in Business from the Stanford Graduate School of Business. Before joining the faculty at Duke, he was Associate Professor of Applied Economics at the MIT Sloan School of Management. He has also worked as Special Assistant to the Director, Bureau of Economics, Federal Trade Commission.

Professor McAdams' primary research interests are microeconomic theory and game theory, with a special focus on strategic interactions between buyers and sellers, including auctions, pricing, negotiations, and relationships. His work has been published in the leading journals of economics, including Econometrica, American Economic Review, Review of Economic Studies, Journal of Political Economy, Journal of Economic Theory, and Journal of Econometrics. Currently, he is an associate editor of Journal of Economic Literature, International Journal of Industrial Organization, and International Journal of Game Theory.

Professor McAdams is author of "Game-Changer: Game Theory and the Art of Transforming Strategic Situations" (W.W. Norton, 2014).

Professor McAdams teaches the economics elective "Game Theory for Strategic Advantage" in the Daytime MBA program at Fuqua, as well as the PhD elective "Market Design I: Auctions" in the Economics Department.

Professor McAdams' consulting work focuses on two areas: (i) “market design / bidding strategy consulting” for those designing or participating in an auction market (e.g. FCC spectrum auctions, electricity procurement auctions, B2B exchanges); and (ii) “game-theory consulting” for firms (from startup to Fortune 50) facing mission-critical strategic challenges or opportunities.

Current Appointments & Affiliations


Professor of Business Administration · 2013 - Present Fuqua School of Business
Professor of Economics · 2013 - Present Economics, Trinity College of Arts & Sciences
Associate of the Duke Initiative for Science & Society · 2015 - Present Duke Science & Society, University Initiatives & Academic Support Units
Affiliate, Duke Global Health Institute · 2021 - Present Duke Global Health Institute, University Institutes and Centers
Affiliate Faculty Member, Duke-Margolis Institute for Health Policy · 2024 - Present Duke-Margolis Institute for Health Policy, University Institutes and Centers

In the News


Published October 13, 2025
Intersecting Perspectives
Published June 16, 2025
Summer Reading: Duke Authors’ Hot New Books
Published February 24, 2025
How a Club of Countries Can Help Prevent a Pandemic

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Recent Publications


What are the key features of an equitable global vaccine strategy for the next pandemic? A qualitative study of pandemic control experts.

Journal Article Vaccine · August 2025 BackgroundThe COVID-19 pandemic exposed significant weaknesses in global health multilateralism, particularly in its failure to achieve fair and equitable global distribution of COVID-19 vaccines. Soon after vaccines were available, huge inequitie ... Full text Cite

Games of Strategy

Book · June 10, 2025 Invites all students to understand game theory ... Cite

Adoption epidemics and viral marketing

Journal Article Theoretical Economics · May 1, 2025 An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equi ... Full text Cite
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Recent Grants


PIPP Phase I

ResearchCo-Principal Investigator · Awarded by National Science Foundation · 2022 - 2025

Building a Harmonized Village Network data resources for realistic disease transmission models

ResearchSignificant Contributor · Awarded by National Institutes of Health · 2024 - 2025

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Education, Training & Certifications


Stanford University · 2001 M.S.