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Foundations of Consumer and Industrial Buying Behavior

Multiattribute Models in Marketing: A Bicentennial Review

Publication ,  Chapter
Bettman, JR; Lutz, RJ

Duke Scholars

Start / End Page

137 / 149

Publisher

North Holland
 

Citation

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Bettman, J. R., & Lutz, R. J. (n.d.). Multiattribute Models in Marketing: A Bicentennial Review. In A. G. Woodside, J. N. Sheth, & P. D. Bennett (Eds.), Foundations of Consumer and Industrial  Buying Behavior (pp. 137–149). North Holland.
Bettman, J. R., and R. J. Lutz. “Multiattribute Models in Marketing: A Bicentennial Review.” In Foundations of Consumer and Industrial  Buying Behavior, edited by A. G. Woodside, J. N. Sheth, and P. D. Bennett, 137–49. North Holland, n.d.
Bettman JR, Lutz RJ. Multiattribute Models in Marketing: A Bicentennial Review. In: Woodside AG, Sheth JN, Bennett PD, editors. Foundations of Consumer and Industrial  Buying Behavior. North Holland; p. 137–49.
Bettman, J. R., and R. J. Lutz. “Multiattribute Models in Marketing: A Bicentennial Review.” Foundations of Consumer and Industrial  Buying Behavior, edited by A. G. Woodside et al., North Holland, pp. 137–49.
Bettman JR, Lutz RJ. Multiattribute Models in Marketing: A Bicentennial Review. In: Woodside AG, Sheth JN, Bennett PD, editors. Foundations of Consumer and Industrial  Buying Behavior. North Holland; p. 137–149.

Start / End Page

137 / 149

Publisher

North Holland