Foundations of Consumer and Industrial Buying Behavior
Multiattribute Models in Marketing: A Bicentennial Review
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Bettman, JR; Lutz, RJ
Duke Scholars
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137 / 149
Publisher
North Holland
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Bettman, J. R., & Lutz, R. J. (n.d.). Multiattribute Models in Marketing: A Bicentennial Review. In A. G. Woodside, J. N. Sheth, & P. D. Bennett (Eds.), Foundations of Consumer and Industrial Buying Behavior (pp. 137–149). North Holland.
Bettman, J. R., and R. J. Lutz. “Multiattribute Models in Marketing: A Bicentennial Review.” In Foundations of Consumer and Industrial Buying Behavior, edited by A. G. Woodside, J. N. Sheth, and P. D. Bennett, 137–49. North Holland, n.d.
Bettman JR, Lutz RJ. Multiattribute Models in Marketing: A Bicentennial Review. In: Woodside AG, Sheth JN, Bennett PD, editors. Foundations of Consumer and Industrial Buying Behavior. North Holland; p. 137–49.
Bettman, J. R., and R. J. Lutz. “Multiattribute Models in Marketing: A Bicentennial Review.” Foundations of Consumer and Industrial Buying Behavior, edited by A. G. Woodside et al., North Holland, pp. 137–49.
Bettman JR, Lutz RJ. Multiattribute Models in Marketing: A Bicentennial Review. In: Woodside AG, Sheth JN, Bennett PD, editors. Foundations of Consumer and Industrial Buying Behavior. North Holland; p. 137–149.
Start / End Page
137 / 149
Publisher
North Holland