Self-generated advertisements: Testimonials and the perils of consumer exaggeration
Publication
, Journal Article
Shimp, TA; Wood, SL; Smarandescu, L
Published in: Journal of Advertising Research
January 1, 2007
Duke Scholars
Published In
Journal of Advertising Research
DOI
EISSN
1740-1909
ISSN
0021-8499
Publication Date
January 1, 2007
Volume
47
Issue
4
Start / End Page
453 / 461
Related Subject Headings
- Marketing
- 3506 Marketing
- 2001 Communication and Media Studies
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Shimp, T. A., Wood, S. L., & Smarandescu, L. (2007). Self-generated advertisements: Testimonials and the perils of consumer exaggeration. Journal of Advertising Research, 47(4), 453–461. https://doi.org/10.2501/S002184990707047X
Shimp, T. A., S. L. Wood, and L. Smarandescu. “Self-generated advertisements: Testimonials and the perils of consumer exaggeration.” Journal of Advertising Research 47, no. 4 (January 1, 2007): 453–61. https://doi.org/10.2501/S002184990707047X.
Shimp TA, Wood SL, Smarandescu L. Self-generated advertisements: Testimonials and the perils of consumer exaggeration. Journal of Advertising Research. 2007 Jan 1;47(4):453–61.
Shimp, T. A., et al. “Self-generated advertisements: Testimonials and the perils of consumer exaggeration.” Journal of Advertising Research, vol. 47, no. 4, Jan. 2007, pp. 453–61. Scopus, doi:10.2501/S002184990707047X.
Shimp TA, Wood SL, Smarandescu L. Self-generated advertisements: Testimonials and the perils of consumer exaggeration. Journal of Advertising Research. 2007 Jan 1;47(4):453–461.
Published In
Journal of Advertising Research
DOI
EISSN
1740-1909
ISSN
0021-8499
Publication Date
January 1, 2007
Volume
47
Issue
4
Start / End Page
453 / 461
Related Subject Headings
- Marketing
- 3506 Marketing
- 2001 Communication and Media Studies
- 1505 Marketing