On the security of pay-per-click and other Web advertising schemes
Publication
, Journal Article
Anupam, V; Mayer, A; Nissim, K; Pinkas, B; Reiter, MK
Published in: Computer Networks
May 17, 1999
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party `ad network' or the target of the click itself. If practiced widely, this attack could accelerate a move away from pay-per-click programs and toward programs in which referrers are paid only if the referred user subsequently makes a purchase (pay-per-sale) or engages in other substantial activity at the target site (pay-per-lead). We also briefly discuss the lack of auditability inherent in these schemes.
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Published In
Computer Networks
DOI
ISSN
1389-1286
Publication Date
May 17, 1999
Volume
31
Issue
11
Start / End Page
1091 / 1100
Related Subject Headings
- Networking & Telecommunications
- 46 Information and computing sciences
- 40 Engineering
- 10 Technology
- 09 Engineering
- 08 Information and Computing Sciences
Citation
APA
Chicago
ICMJE
MLA
NLM
Anupam, V., Mayer, A., Nissim, K., Pinkas, B., & Reiter, M. K. (1999). On the security of pay-per-click and other Web advertising schemes. Computer Networks, 31(11), 1091–1100. https://doi.org/10.1016/S1389-1286(99)00023-7
Published In
Computer Networks
DOI
ISSN
1389-1286
Publication Date
May 17, 1999
Volume
31
Issue
11
Start / End Page
1091 / 1100
Related Subject Headings
- Networking & Telecommunications
- 46 Information and computing sciences
- 40 Engineering
- 10 Technology
- 09 Engineering
- 08 Information and Computing Sciences