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On the security of pay-per-click and other Web advertising schemes

Publication ,  Journal Article
Anupam, V; Mayer, A; Nissim, K; Pinkas, B; Reiter, MK
Published in: Computer Networks
May 17, 1999

We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party `ad network' or the target of the click itself. If practiced widely, this attack could accelerate a move away from pay-per-click programs and toward programs in which referrers are paid only if the referred user subsequently makes a purchase (pay-per-sale) or engages in other substantial activity at the target site (pay-per-lead). We also briefly discuss the lack of auditability inherent in these schemes.

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Published In

Computer Networks

DOI

ISSN

1389-1286

Publication Date

May 17, 1999

Volume

31

Issue

11

Start / End Page

1091 / 1100

Related Subject Headings

  • Networking & Telecommunications
  • 10 Technology
  • 09 Engineering
  • 08 Information and Computing Sciences
 

Citation

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Anupam, V., Mayer, A., Nissim, K., Pinkas, B., & Reiter, M. K. (1999). On the security of pay-per-click and other Web advertising schemes. Computer Networks, 31(11), 1091–1100. https://doi.org/10.1016/S1389-1286(99)00023-7
Anupam, V., A. Mayer, K. Nissim, B. Pinkas, and M. K. Reiter. “On the security of pay-per-click and other Web advertising schemes.” Computer Networks 31, no. 11 (May 17, 1999): 1091–1100. https://doi.org/10.1016/S1389-1286(99)00023-7.
Anupam V, Mayer A, Nissim K, Pinkas B, Reiter MK. On the security of pay-per-click and other Web advertising schemes. Computer Networks. 1999 May 17;31(11):1091–100.
Anupam, V., et al. “On the security of pay-per-click and other Web advertising schemes.” Computer Networks, vol. 31, no. 11, May 1999, pp. 1091–100. Scopus, doi:10.1016/S1389-1286(99)00023-7.
Anupam V, Mayer A, Nissim K, Pinkas B, Reiter MK. On the security of pay-per-click and other Web advertising schemes. Computer Networks. 1999 May 17;31(11):1091–1100.
Journal cover image

Published In

Computer Networks

DOI

ISSN

1389-1286

Publication Date

May 17, 1999

Volume

31

Issue

11

Start / End Page

1091 / 1100

Related Subject Headings

  • Networking & Telecommunications
  • 10 Technology
  • 09 Engineering
  • 08 Information and Computing Sciences