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Subscale Distance and Item Clustering Effects in Surveys: A New Metric

Publication ,  Journal Article
Bradlow, ET; Fitzsimons, GJ
Published in: Journal of Marketing Research
2001

Duke Scholars

Published In

Journal of Marketing Research

Publication Date

2001

Volume

38

Issue

2

Start / End Page

254 / 261

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Bradlow, E. T., & Fitzsimons, G. J. (2001). Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research, 38(2), 254–261.
Bradlow, E. T., and G. J. Fitzsimons. “Subscale Distance and Item Clustering Effects in Surveys: A New Metric.” Journal of Marketing Research 38, no. 2 (2001): 254–61.
Bradlow ET, Fitzsimons GJ. Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research. 2001;38(2):254–61.
Bradlow, E. T., and G. J. Fitzsimons. “Subscale Distance and Item Clustering Effects in Surveys: A New Metric.” Journal of Marketing Research, vol. 38, no. 2, 2001, pp. 254–61.
Bradlow ET, Fitzsimons GJ. Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research. 2001;38(2):254–261.

Published In

Journal of Marketing Research

Publication Date

2001

Volume

38

Issue

2

Start / End Page

254 / 261

Related Subject Headings

  • Marketing
  • 1505 Marketing