Subscale Distance and Item Clustering Effects in Surveys: A New Metric
Publication
, Journal Article
Bradlow, ET; Fitzsimons, GJ
Published in: Journal of Marketing Research
2001
Duke Scholars
Published In
Journal of Marketing Research
Publication Date
2001
Volume
38
Issue
2
Start / End Page
254 / 261
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Bradlow, E. T., & Fitzsimons, G. J. (2001). Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research, 38(2), 254–261.
Bradlow, E. T., and G. J. Fitzsimons. “Subscale Distance and Item Clustering Effects in Surveys: A New Metric.” Journal of Marketing Research 38, no. 2 (2001): 254–61.
Bradlow ET, Fitzsimons GJ. Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research. 2001;38(2):254–61.
Bradlow, E. T., and G. J. Fitzsimons. “Subscale Distance and Item Clustering Effects in Surveys: A New Metric.” Journal of Marketing Research, vol. 38, no. 2, 2001, pp. 254–61.
Bradlow ET, Fitzsimons GJ. Subscale Distance and Item Clustering Effects in Surveys: A New Metric. Journal of Marketing Research. 2001;38(2):254–261.
Published In
Journal of Marketing Research
Publication Date
2001
Volume
38
Issue
2
Start / End Page
254 / 261
Related Subject Headings
- Marketing
- 1505 Marketing