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Gavan J. Fitzsimons

Edward and Rose Donnell Distinguished Professor
Fuqua School of Business
Duke Box 90120, Durham, NC 27708-0120
Fuqua School, Durham, NC 27708


Gavan J. Fitzsimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and Psychological Science. His ideas have also been featured in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine, amongst many others.

Current Appointments & Affiliations

Edward and Rose Donnell Distinguished Professor · 2017 - Present Fuqua School of Business
Professor of Business Administration · 2007 - Present Fuqua School of Business
Professor in the Department of Psychology & Neuroscience · 2008 - Present Psychology & Neuroscience, Trinity College of Arts & Sciences
Affiiliate of the Center for Child and Family Policy · 2015 - Present Center for Child and Family Policy, Sanford School of Public Policy
Faculty Network Member of the Duke Institute for Brain Sciences · 2021 - Present Duke Institute for Brain Sciences, University Institutes and Centers

Education, Training & Certifications

Columbia University · 1995 Ph.D.