Gavan J. Fitzsimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business. His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer. His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, and Psychological Science. His ideas have also been featured in many popular press outlets such as NPR, CNN, MSNBC, the New York Times, Wall Street Journal, Psychology Today, Oprah Magazine and Time Magazine, amongst many others.
Current Appointments & Affiliations
Edward and Rose Donnell Distinguished Professor · 2017 - Present Fuqua School of Business
Professor of Business Administration · 2007 - Present Fuqua School of Business
Professor in the Department of Psychology & Neuroscience · 2008 - Present Psychology & Neuroscience, Trinity College of Arts & Sciences
Affiiliate of the Center for Child and Family Policy · 2015 - Present Center for Child and Family Policy, Sanford School of Public Policy
Education, Training & Certifications
Columbia University · 1995 Ph.D.
Columbia University · 1994 M.Phil.
University of Western Ontario (Canada) · 1991 M.B.A.
University of Western Ontario (Canada) · 1988 B.S.
Fuqua Faculty Profile