Journal ArticleJournal of Marketing Research · June 1, 2024
Many consumers are caregivers and, as part of caregiving, frequently make food choices for their dependents. This research examines how food choices made for children influence the healthiness of parents’ subsequent self-choices. Whereas prior work focuses ...
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Journal ArticlePsychological science · June 2024
Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies a ...
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Journal ArticleSocial and Personality Psychology Compass · February 1, 2024
Virus mitigation behavior has been and still is a powerful means to fight the COVID-19 pandemic irrespective of the availability of pharmaceutical means (e.g., vaccines). We drew on health behavior theories to predict health-protective (coping-specific) re ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2024
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, ...
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Journal ArticleEmotion (Washington, D.C.) · December 2023
Some public officials have expressed concern that policies mandating collective public health behaviors (e.g., national/regional "lockdown") may result in behavioral fatigue that ultimately renders such policies ineffective. Boredom, specifically, has been ...
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Journal ArticleEuropean Journal of Social Psychology · October 1, 2023
Psychological research on the predictors of conspiracy theorizing—explaining important social and political events or circumstances as secret plots by malevolent groups—has flourished in recent years. However, research has typically examined only a small n ...
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Journal ArticleMarketing Letters · September 1, 2023
Over the past decade, behavioral scientists have learned that many findings in the field may not replicate, leading to calls for change in how behavioral research is conducted. Krefeld-Schwalb and Scheibehenne (2023) examine changes in the methodological p ...
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Journal ArticleHealth communication · July 2023
Understanding the determinants of COVID-19 vaccine uptake is important to inform policy decisions and plan vaccination campaigns. The aims of this research were to: (1) explore the individual- and country-level determinants of intentions to be vaccinated a ...
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Journal ArticleJournal of Consumer Psychology · April 1, 2023
Although close relationships are often characterized by openness and disclosure, in the present research, we propose that there are times when individuals choose not to tell close others about their consumer behavior, keeping it a secret. For example, one ...
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Journal ArticleJournal of Public Policy and Marketing · April 1, 2023
Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptua ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2023
We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cu ...
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Journal ArticlePsychological medicine · January 2023
BackgroundThe effective implementation of government policies and measures for controlling the coronavirus disease 2019 (COVID-19) pandemic requires compliance from the public. This study aimed to examine cross-sectional and longitudinal associati ...
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Journal ArticleJournal of Consumer Research · October 1, 2022
Perceived financial constraints are ubiquitous, and prior research suggests that consumers who feel financially constrained are especially likely to engage in compensatory consumption to signal positive attributes or offset the aversiveness associated with ...
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Journal ArticleJournal of the Association for Consumer Research · October 1, 2022
The purpose of this article is to introduce a new tool—the Open Science Online Grocery—for studying the effects of the choice context on purchasing decisions. We first review the features of the tool: a mock online grocery store containing over 11,000 prod ...
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Journal ArticlePersonality & social psychology bulletin · September 2022
We examine how social contacts and feelings of solidarity shape experiences of loneliness during the COVID-19 lockdown in early 2020. From the PsyCorona database, we obtained longitudinal data from 23 countries, collected between March and May 2020. The re ...
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Journal ArticleJournal of Consumer Psychology · July 1, 2022
Shared consumer decisions, particularly those made with a relationship partner, can be very different from decisions that are made alone. Across multiple studies, we investigate how shared consumer decision making affects perceptions of power and relations ...
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Journal ArticlePreventive medicine reports · June 2022
Anxiety associated with the COVID-19 pandemic and home confinement has been associated with adverse health behaviors, such as unhealthy eating, smoking, and drinking. However, most studies have been limited by regional sampling, which precludes the examina ...
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Journal ArticlePatterns (New York, N.Y.) · April 2022
Before vaccines for coronavirus disease 2019 (COVID-19) became available, a set of infection-prevention behaviors constituted the primary means to mitigate the virus spread. Our study aimed to identify important predictors of this set of behaviors. Whereas ...
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Journal ArticleJournal of community & applied social psychology · March 2022
The coronavirus disease 2019 (COVID-19) pandemic has caused a global health crisis. Consequently, many countries have adopted restrictive measures that caused a substantial change in society. Within this framework, it is reasonable to suppose that a sentim ...
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Journal ArticleScientific reports · March 2022
The present paper examines longitudinally how subjective perceptions about COVID-19, one's community, and the government predict adherence to public health measures to reduce the spread of the virus. Using an international survey (N = 3040), we test how in ...
Full textCite
Journal ArticleJournal of Marketing Research · June 1, 2024
Many consumers are caregivers and, as part of caregiving, frequently make food choices for their dependents. This research examines how food choices made for children influence the healthiness of parents’ subsequent self-choices. Whereas prior work focuses ...
Full textCite
Journal ArticlePsychological science · June 2024
Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies a ...
Full textCite
Journal ArticleSocial and Personality Psychology Compass · February 1, 2024
Virus mitigation behavior has been and still is a powerful means to fight the COVID-19 pandemic irrespective of the availability of pharmaceutical means (e.g., vaccines). We drew on health behavior theories to predict health-protective (coping-specific) re ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2024
Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, ...
Full textCite
Journal ArticleEmotion (Washington, D.C.) · December 2023
Some public officials have expressed concern that policies mandating collective public health behaviors (e.g., national/regional "lockdown") may result in behavioral fatigue that ultimately renders such policies ineffective. Boredom, specifically, has been ...
Full textCite
Journal ArticleEuropean Journal of Social Psychology · October 1, 2023
Psychological research on the predictors of conspiracy theorizing—explaining important social and political events or circumstances as secret plots by malevolent groups—has flourished in recent years. However, research has typically examined only a small n ...
Full textCite
Journal ArticleMarketing Letters · September 1, 2023
Over the past decade, behavioral scientists have learned that many findings in the field may not replicate, leading to calls for change in how behavioral research is conducted. Krefeld-Schwalb and Scheibehenne (2023) examine changes in the methodological p ...
Full textCite
Journal ArticleHealth communication · July 2023
Understanding the determinants of COVID-19 vaccine uptake is important to inform policy decisions and plan vaccination campaigns. The aims of this research were to: (1) explore the individual- and country-level determinants of intentions to be vaccinated a ...
Full textCite
Journal ArticleJournal of Consumer Psychology · April 1, 2023
Although close relationships are often characterized by openness and disclosure, in the present research, we propose that there are times when individuals choose not to tell close others about their consumer behavior, keeping it a secret. For example, one ...
Full textCite
Journal ArticleJournal of Public Policy and Marketing · April 1, 2023
Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptua ...
Full textCite
Journal ArticleJournal of Consumer Psychology · January 1, 2023
We examine whether the cleverness of a brand's humor attempt affects consumers' brand attitudes and engagement. A clever humor attempt is any humor attempt wherein the consumer feels she must make mental connections to solve the joke (e.g., understand a cu ...
Full textCite
Journal ArticlePsychological medicine · January 2023
BackgroundThe effective implementation of government policies and measures for controlling the coronavirus disease 2019 (COVID-19) pandemic requires compliance from the public. This study aimed to examine cross-sectional and longitudinal associati ...
Full textCite
Journal ArticleJournal of Consumer Research · October 1, 2022
Perceived financial constraints are ubiquitous, and prior research suggests that consumers who feel financially constrained are especially likely to engage in compensatory consumption to signal positive attributes or offset the aversiveness associated with ...
Full textCite
Journal ArticleJournal of the Association for Consumer Research · October 1, 2022
The purpose of this article is to introduce a new tool—the Open Science Online Grocery—for studying the effects of the choice context on purchasing decisions. We first review the features of the tool: a mock online grocery store containing over 11,000 prod ...
Full textCite
Journal ArticlePersonality & social psychology bulletin · September 2022
We examine how social contacts and feelings of solidarity shape experiences of loneliness during the COVID-19 lockdown in early 2020. From the PsyCorona database, we obtained longitudinal data from 23 countries, collected between March and May 2020. The re ...
Full textCite
Journal ArticleJournal of Consumer Psychology · July 1, 2022
Shared consumer decisions, particularly those made with a relationship partner, can be very different from decisions that are made alone. Across multiple studies, we investigate how shared consumer decision making affects perceptions of power and relations ...
Full textCite
Journal ArticlePreventive medicine reports · June 2022
Anxiety associated with the COVID-19 pandemic and home confinement has been associated with adverse health behaviors, such as unhealthy eating, smoking, and drinking. However, most studies have been limited by regional sampling, which precludes the examina ...
Full textCite
Journal ArticlePatterns (New York, N.Y.) · April 2022
Before vaccines for coronavirus disease 2019 (COVID-19) became available, a set of infection-prevention behaviors constituted the primary means to mitigate the virus spread. Our study aimed to identify important predictors of this set of behaviors. Whereas ...
Full textCite
Journal ArticleJournal of community & applied social psychology · March 2022
The coronavirus disease 2019 (COVID-19) pandemic has caused a global health crisis. Consequently, many countries have adopted restrictive measures that caused a substantial change in society. Within this framework, it is reasonable to suppose that a sentim ...
Full textCite
Journal ArticleScientific reports · March 2022
The present paper examines longitudinally how subjective perceptions about COVID-19, one's community, and the government predict adherence to public health measures to reduce the spread of the virus. Using an international survey (N = 3040), we test how in ...
Full textCite
Journal ArticleCurrent research in ecological and social psychology · January 2022
Tightening social norms is thought to be adaptive for dealing with collective threat yet it may have negative consequences for increasing prejudice. The present research investigated the role of desire for cultural tightness, triggered by the COVID-19 pand ...
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Journal ArticleJournal of Cross-Cultural Psychology · August 1, 2021
Cross-societal differences in cooperation and trust among strangers in the provision of public goods may be key to understanding how societies are managing the COVID-19 pandemic. We report a survey conducted across 41 societies between March and May 2020 ( ...
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Journal ArticleScientific reports · May 2021
This paper examines whether compliance with COVID-19 mitigation measures is motivated by wanting to save lives or save the economy (or both), and which implications this carries to fight the pandemic. National representative samples were collected from 24 ...
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Journal ArticleJournal of the Association for Consumer Research · April 1, 2021
Brand sincerity (wholesome, family-oriented) is a core dimension of brand personality; however, to what extent is LGBTQ (lesbian, gay, bisexual, transgender, queer or questioning) representation congruent with brand sincerity? We argue that whether or not ...
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Journal ArticleJournal of affective disorders · April 2021
BackgroundAlthough there are increasing concerns on mental health consequences of the COVID-19 pandemic, no large-scale population-based studies have examined the associations of risk perception of COVID-19 with emotion and subsequent mental healt ...
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Journal ArticlePhysiol Behav · March 1, 2021
OBJECTIVE: Recent studies on atypical interoceptive capabilities have focused on clinical populations, including anorexia nervosa[1,2]. The present exploratory study aims to characterize the influence of disordered eating symptomology on interoceptive capa ...
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Journal ArticlePersonality and Individual Differences · March 1, 2021
The COVID-19 pandemic presents threats, such as severe disease and economic hardship, to people of different ages. These threats can also be experienced asymmetrically across age groups, which could lead to generational differences in behavioral responses ...
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Journal ArticlePloS one · January 2021
During the initial phase of the COVID-19 pandemic, U.S. conservative politicians and the media downplayed the risk of both contracting COVID-19 and the effectiveness of recommended health behaviors. Health behavior theories suggest perceived vulnerability ...
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Journal ArticleEat Behav · December 2020
OBJECTIVE: Inadequate nutrition adversely impacts brain development and cognitive functioning (Pollitt et al., 1983). Studies examining the acute impact of eating regular meals on cognition have reported inconsistent findings, necessitating the exploration ...
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Journal ArticleJournal of the Association for Consumer Research · October 1, 2020
Money is a unique resource that provides considerable freedom and options to consumers. Restrictions on money may have a broader impact on consumers than similar restrictions to other desirable resources. In the first two studies, we show that within two d ...
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Journal ArticleJournal of the Association for Consumer Research · July 1, 2020
Individuals frequently make choices for others. However, little work has examined the emotional quality of doing so or explored how relationship factors affect such choices. In three experiments and one longitudinal study, we explore how relationship inter ...
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Journal ArticleJournal of Marketing Theory and Practice · April 2, 2020
Past research offers mixed advice for marketers regarding the benefits of novel packaging. We find that special edition packaging, even when especially visually salient, impedes consumers’ search for the target product and leads to more negative evaluation ...
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Journal ArticleJournal of Consumer Research · April 1, 2020
In the article "Wine for the Table: Self-Construal, Group Size, and Choice for Self and Others" Journal of Consumer Research, https://doi.org/10.1093/jcr/ucy082 Upon initial publication, Figure 4 contained a typo, and the supplementary material did not pro ...
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Journal ArticleJournal of Consumer Research · October 1, 2019
This research examines how consumers make unilateral decisions on behalf of the self and multiple others, in situations where the chosen option will be shared and consumed jointly by the group - for instance, choosing wine for the table. Results across six ...
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Journal ArticleJournal of Consumer Research · October 1, 2019
Although most research on consumers' choices, and resulting insights, have focused on choices that consumers make solely for themselves, consumers often make choices for others, and there is a growing literature examining such choices. Theoretically, how c ...
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Journal ArticleManagement Science · July 1, 2019
Healthy eating goals influence many consumer choices, such that evaluating the healthiness of food portions is important. Given that both the type and quantity of food jointly contribute to weight and overall health, evaluations of a food portion's healthi ...
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Journal ArticleInternational Journal of Research in Marketing · June 1, 2019
The current research investigates a potential disadvantage of building brand associations that resonate with consumers' identities and facilitate consumer–brand bonding. The authors propose a theory of consumer response to changes that either dampen or aug ...
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Journal ArticleJournal of Consumer Research · April 1, 2019
When do consumers experience offense due to another individual's choice, use, display, gifting, sharing, or disposal of a product? Why do they experience offense, and does it matter if they do? In this article, we first draw from past work in multiple disc ...
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Journal ArticlePsychol Sci · February 2019
As obesity rates continue to rise, interventions promoting healthful choices will become increasingly important. Here, participants ( N = 79) made binary choices between familiar foods; some trials contained a common consequence that had a constant probabi ...
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Journal ArticleJournal of the Association for Consumer Research · July 1, 2018
It is well documented that featuring foods increases their sales. However, little is known about whether there are spillover effects of featuring one food type (healthy or indulgent) on sales of the nonfeatured food type, or about the effect of jointly fea ...
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Journal ArticleJournal of Consumer Research · February 1, 2018
Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel co ...
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Journal ArticleJournal of Consumer Research · February 1, 2018
In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorr ...
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Journal ArticlePLoS One · 2018
Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked ...
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Journal ArticleJournal of Consumer Research · October 1, 2017
Marketers invest a lot of resources in product aesthetics and design, but does this strategy always lead to favorable consumer outcomes? While prior research suggests enhanced aesthetics should have a uniformly positive influence on pre-usage evaluations a ...
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Journal ArticleJournal of Consumer Psychology · July 1, 2017
Research shows that assertive ads, which direct consumers to take specific actions (e.g., Visit us; Just do it!), are ineffective due to reactance. However, such ads remain prevalent. We reexamine assertive ads, showing that their effectiveness depends on ...
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Journal ArticleJournal of Consumer Psychology · April 1, 2017
Within close relationships individuals feel a variety of emotions toward their partner, often including frustration. In the present research we suggest a novel way in which individuals respond to frustration with their partner is through their choice of br ...
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Journal ArticleJournal of the Association for Consumer Research · January 1, 2017
Although social connections have long been considered a fundamental human motivation and deemed necessary for well-being, recent research has demonstrated that having greater resources is associated with weaker social connections. In the present research, ...
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Journal ArticleMotivation science · December 2016
Psychological reactance is typically assumed to motivate resistance to controlling peer influences and societal prohibitions. However, some peer influences encourage behaviors prohibited by society. We consider whether reactant individuals are sensitive to ...
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Journal ArticleJournal of Consumer Psychology · April 1, 2016
The present work examines the effectiveness of pairing a charitable donation with a product purchase. We propose a compensatory process, in which the guilt-laundering properties of charitable donations are more appealing the more consumption guilt is exper ...
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Journal ArticleInternational Journal of Research in Marketing · December 1, 2015
We examine how impression management can influence the types of products consumers suggest for joint consumption in same-gender and mixed-gender situations. We show that when motivated to engage in impression management, those who care the most about their ...
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Journal ArticleOrganizational Behavior and Human Decision Processes · November 1, 2015
Gifts that support a worthy cause (i.e., "gifts that give twice"), such as a charitable donation in the recipient's name, have become increasingly popular. Recipients generally enjoy the idea of these gifts, which not only benefit others in need but also m ...
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Journal ArticleJournal of Consumer Psychology · October 1, 2015
Considerable prior statistical work has criticized replacing a continuously measured variable in a general linear model with a dichotomy based on a median split of that variable. Iacobucci, Posovac, Kardes, Schneider, and Popovich (2015-in this issue) defe ...
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Journal ArticleJournal of Consumer Research · June 1, 2015
In what ways can brands symbolize America’s defining values, and for whom do these values resonate? Drawing from research on values (Schwartz 1994), the symbolic power of brands (Holt 2004, 2006; McCracken 1986), and system justification theory (Jost and B ...
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Journal ArticleManagement Science · January 1, 2015
We introduce a simple solution to help consumers manage choices between healthy and unhealthy food options: vice-virtue bundles. Vice-virtue bundles are item aggregates with varying proportions of both vice and virtue, holding overall quantity constant. Fo ...
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Journal ArticleJournal of experimental psychology. General · December 2014
Religion is a powerful force in many people's lives, impacting decisions about life, death, and everything in between. It may be difficult, then, to imagine that something as seemingly innocuous as the usage of brand name products might influence individua ...
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Journal ArticleJournal of Consumer Research · February 1, 2014
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to th ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2014
When stockouts restrict consumers' freedoms, two independent responses can occur: product desirability, or a reactance-based increase in the desire for the unavailable option, and source negativity, or general frustration with the source of the restriction ...
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Journal ArticleOrganizational Behavior and Human Decision Processes · November 1, 2013
People (selectors) sometimes make choices both for themselves and for others (recipients). We propose that selectors worry about offending recipients with their choices when recipients are stigmatized group members and options in a choice set differ along ...
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Journal ArticleOrganizational Behavior and Human Decision Processes · November 1, 2013
Here we propose a dual process model to reconcile two contradictory predictions about how people respond to restrictive policies imposed upon them by organizations and systems within which they operate. When participants' attention was not drawn to the res ...
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Journal ArticleJournal of Personal Selling and Sales Management · January 1, 2013
This study adds theoretical and managerial insights to the sales literature regarding the unfortunate but prevalent issue of stereotyping in sales by supervisors toward underrepresented groups of sales employees. Specifically, we examine (1) the self-evalu ...
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Journal ArticleJournal of Marketing Research · January 1, 2013
It is common for researchers discovering a significant interaction of a measured variable X with a manipulated variable Z to examine simple effects of Z at different levels of X. These "spotlight" tests are often misunderstood even in the simplest cases, a ...
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Journal ArticleJournal of Marketing Research · January 1, 2013
New brand extensions can push a brand outside its typical boundaries. In this artietingcle, the authors argue that people's acceptance of such extensions depends on their feelings of control. Across several studies, the authors demonstrate that when feelin ...
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Journal ArticlePsychological science · February 2012
How do people respond to government policies and work environments that place restrictions on their personal freedoms? The psychological literature offers two contradictory answers to this question. Here, we attempt to resolve this apparent discrepancy. Sp ...
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Journal ArticleJournal of Marketing Research · January 1, 2012
The current research explores the role of disgust in enhancing compliance with fear appeals. Despite its frequent use in advertising and prevalence in consumer settings, little is known about the specific role that disgust plays in persuasion. This article ...
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Journal ArticleOrganizational Behavior and Human Decision Processes · January 1, 2012
How and when does responding to hypothetical questions shape future judgment and behavior? We identify knowledge accessibility as an implicit process through which hypothetical questions influence individuals, and examine moderators of accessibility that d ...
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Journal ArticleJournal of Consumer Research · June 1, 2011
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed ...
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Journal ArticleSocial Psychological and Personality Science · March 1, 2011
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confide ...
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Journal ArticleJournal of Marketing Research · January 1, 2011
Are you type A or type B? An optimist or a pessimist? Intuitive or analytical? Consumers are motivated to learn about the self, but they may not always accept what they learn. This article explores how the desire for self-discovery leads people to seek but ...
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Journal ArticleMarketing Science · January 1, 2011
Are brands the "new religion"? Practitioners and scholars have been intrigued by the possibility, but strong theory and empirical evidence supporting the existence of a relationship between brands and religion is scarce. In what follows, we argue and demon ...
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Journal ArticleJournal of Consumer Psychology · April 1, 2010
This paper investigates how people's food choices can be shaped by the body type of others around them. Using a professionally constructed obesity prosthesis, we show that the body type of a (confederate) server in a taste test study was sufficient to alte ...
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Journal ArticleJournal of Consumer Research · April 1, 2010
This research examines how the body type of consumers affects the food consumption of other consumers around them. We find that consumers anchor on the quantities others around them select but that these portions are adjusted according to the body type of ...
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Journal ArticleAdvances in Consumer Research · December 1, 2009
Interaction with a frontline employee is common in most retail and service encounters in which customers are looking to make product and service choices. During these customer-employee interactions, customers are exposed to service employees' personal char ...
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Journal ArticleJournal of Consumer Research · October 1, 2009
This research examines how consumers' food choices differ when healthy items are included in a choice set compared with when they are not available. Results demonstrate that individuals are, ironically, more likely to make indulgent food choices when a hea ...
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Journal ArticleSocial Cognition · December 1, 2008
Behavior can be automatically affected by the perception of other people, be they significant others or members of social groups (e.g., Bargh, Chen, & Burrows, 1996; Chartrand & Bargh, 1999; Fitzsimons & Bargh, 2003). The current research uses these findin ...
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Journal ArticleJournal of Consumer Research · June 1, 2008
This article first examines whether brand exposure elicits automatic behavioral effects as does exposure to social primes. Results support the translation of these effects: participants primed with Apple logos behave more creatively than IBM primed and con ...
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Journal ArticleJournal of consumer psychology : the official journal of the Society for Consumer Psychology · April 2008
Research shows that asking questions can fundamentally change behavior. We review literature on this question-behavior effect, which demonstrates that asking questions changes both normal and risky behaviors. We discuss potential explanations for the effec ...
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Journal ArticleJournal of Consumer Psychology · April 1, 2008
In this reply, we focus on two major issues raised by our commentators. First, we deal with some empirical issues about whether asking questions really increases risky behavior. We argue that the results reviewed in our target article are valid, and are no ...
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Journal ArticleJournal of personality and social psychology · December 2007
Current empirical evidence regarding nonconsciously priming emotion concepts is limited to positively versus negatively valenced affect. This article demonstrates that specific, equally valenced emotion concepts can be nonconsciously activated, remain inac ...
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Journal ArticleSocial Influence · December 1, 2007
In a commentary in the previous issue of Social Influence, Schneider, Tahk, and Krosnick raise concerns about the analytical techniques and conclusions drawn in Williams, Block, and Fitzsimons (2006). In this response, we address a number of issues raised ...
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Journal ArticleJournal of Experimental Social Psychology · September 1, 2007
Individuals nonconsciously and unintentionally pursue goals they associate with relationship partners (Fitzsimons & Bargh, 2003; Shah, 2003). Here, we demonstrate conditions under which individuals nonconsciously and unintentionally reject goals they assoc ...
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Journal ArticleJournal of Marketing Research · January 1, 2007
This research demonstrates the strong influence of disgust in a consumer context. Specifically, it shows how consumer evaluations may change in response to physical contact with products that elicit only moderate levels of disgust. Using evidence from six ...
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Journal ArticleManagement Science · November 1, 2006
There is now an extensive theoretical literature investigating optimal inventory policies for retailers. Yet several recent reviews have recognized that these models are rarely applied in practice. One explanation for the paucity of practical applications ...
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Journal ArticleJournal of Consumer Research · September 1, 2006
Speaking and typing recruit different cognitive, motor, and perceptual systems that result in the encoding of differentiated memory traces. These factors did not affect the expression of stimulus-based attitudes. However, matching response modes resulted i ...
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Journal ArticlePsychological science · March 2006
In three experiments, we examined the mere-measurement effect, wherein simply asking people about their intent to engage in a certain behavior increases the probability of their subsequently engaging in that behavior. The experiments demonstrate that manip ...
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Journal ArticleJournal of Consumer Research · December 1, 2004
One of the most common forms of consumer judgment is singular evaluation: the evaluation or appraisal of singular brands. Three experiments show that singular evaluation is often characterized by a brand positivity effect - brands tend to be evaluated more ...
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Journal ArticleJournal of Consumer Research · December 1, 2004
Past research has shown that thinking of reasons as to why one likes or dislikes an object can disrupt attitude stability, even though other forms of effortful processing (such as that induced by high involvement) typically produce strengthening effects on ...
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Journal ArticleJournal of Consumer Research · December 1, 2004
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experiments 1 and 2, we show that when persuasive intent is attributed to an intention question, consumers adjust their ...
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Journal ArticleJournal of Consumer Psychology · January 1, 2004
Recent research has demonstrated that merely measuring an individual's purchase intentions changes his or her subsequent behavior in the market. Several different alternative explanations have been proposed to explain why this "mere-measurement effect" occ ...
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Journal ArticleMarketing Letters · December 1, 2002
While consumer choice research has dedicated considerable research attention to aspects of choice that are deliberative and conscious, only limited attention has been paid to aspects of choice that occur outside of conscious awareness. We review relevant r ...
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Journal ArticleJournal of Consumer Research · September 1, 2001
In this article we examine the impact of asking hypothetical questions on respondents' subsequent decision making. Across several experiments we find that even though such questions are purely hypothetical, respondents are unable to prevent a substantial b ...
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Journal ArticleJournal of Marketing Research · January 1, 2001
The authors explore the effect of a form of question context on responses to a computer-mediated marketing research survey. As an increasing proportion of marketing research is conducted through computer interfaces, the pool of potential context effects is ...
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Journal ArticleJournal of experimental psychology. Applied · September 2000
The present research uses a technique that permits unique estimation of both automatic and effortful processes in the question-behavior link. Results show that individuals asked to report behavioral intent (vs. those not asked) are more likely to choose op ...
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Journal ArticleJournal of Consumer Research · January 1, 2000
Consumer responses to stockouts, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored. Four laboratory experiments involving stockouts in a consumer choice context are run. The resu ...
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Journal ArticleJournal of Marketing Research · January 1, 2000
Different streams of research offer seemingly conflicting predictions as to the effects of analyzing reasons for preferences on the attitude-behavior link. The authors apply these different theoretical accounts to a new product scenario and identify condit ...
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Journal ArticleOrganizational behavior and human decision processes · March 1999
This research investigates how choice-process satisfaction is influenced by limitation of choice option and by the types of features used to represent the options. Studies of choice satisfaction have focused on how satisfied the decision maker feels about ...
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Journal ArticleJournal of Consumer Research · June 1, 1996
Previous research has demonstrated that merely asking consumers purchase intent questions has a significant impact on their actual purchase incidence in the category. Our article extends this research to explore the impact of the "mere-measurement" effect ...
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Journal ArticleJournal of Financial Services Research · January 1, 1996
This study investigates the manner in which consumers make investment decisions for mutual funds. Investors report that they consider many nonperformance related variables. When investors are grouped by similarity of investment decision process, a single s ...
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