Consumer Brand Relationships 2
Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity
Publication
, Chapter
Bettman, JR; Escalas, JE
Duke Scholars
Publisher
Routledge
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Bettman, J. R., & Escalas, J. E. (n.d.). Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted). In S. Fournier, M. Breazale, & J. Avery (Eds.), Consumer Brand Relationships 2. New York: Routledge.
Bettman, J. R., and J. E. Escalas. “Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted).” In Consumer Brand Relationships 2, edited by S. Fournier, M. Breazale, and J. Avery. New York: Routledge, n.d.
Bettman JR, Escalas JE. Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted). In: Fournier S, Breazale M, Avery J, editors. Consumer Brand Relationships 2. New York: Routledge;
Bettman, J. R., and J. E. Escalas. “Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted).” Consumer Brand Relationships 2, edited by S. Fournier et al., Routledge.
Bettman JR, Escalas JE. Brand Relationships and Self-Identity: Consumer Use of Celebrity Meaning to Repair a Compromised Identity (Accepted). In: Fournier S, Breazale M, Avery J, editors. Consumer Brand Relationships 2. New York: Routledge;
Publisher
Routledge