New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Publication
, Journal Article
Venkatraman, V; Clithero, JA; Fitzsimons, G; Huettel, SA
Published in: Journal of Consumer Psychology
2012
Duke Scholars
Published In
Journal of Consumer Psychology
Publication Date
2012
Volume
22
Start / End Page
143 / 153
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Venkatraman, V., Clithero, J. A., Fitzsimons, G., & Huettel, S. A. (2012). New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology, 22, 143–153.
Venkatraman, V., J. A. Clithero, G. Fitzsimons, and S. A. Huettel. “New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences.” Journal of Consumer Psychology 22 (2012): 143–53.
Venkatraman V, Clithero JA, Fitzsimons G, Huettel SA. New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology. 2012;22:143–53.
Venkatraman, V., et al. “New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences.” Journal of Consumer Psychology, vol. 22, 2012, pp. 143–53.
Venkatraman V, Clithero JA, Fitzsimons G, Huettel SA. New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences. Journal of Consumer Psychology. 2012;22:143–153.
Published In
Journal of Consumer Psychology
Publication Date
2012
Volume
22
Start / End Page
143 / 153
Related Subject Headings
- Marketing
- 5205 Social and personality psychology
- 5201 Applied and developmental psychology
- 3506 Marketing