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Gavan J. Fitzsimons

Edward and Rose Donnell Distinguished Professor
Fuqua School of Business
Duke Box 90120, Durham, NC 27708-0120
Fuqua School, Durham, NC 27708

Selected Grants


Leveraging artificial intelligence and social innovation to reduce disparities in COVID-19 testing among African Americans

ResearchCo Investigator · Awarded by National Institutes of Health · 2022 - 2024

Advancing communication strategies to support future HIV vaccine use among African Americans in the South.

ResearchCo Investigator · Awarded by National Institutes of Health · 2023 - 2023

Understanding Information Processing During Consumer Choice

ResearchCo-Mentor · Awarded by Red Ventures · 2014 - 2014

External Relationships


  • Intraloop Inc.
  • T-Mobile

This faculty member (or a member of their immediate family) has reported outside activities with the companies, institutions, or organizations listed above. This information is available to institutional leadership and, when appropriate, management plans are in place to address potential conflicts of interest.