Scholars@Duke
Gavan J. Fitzsimons

Gavan J. Fitzsimons

Edward and Rose Donnell Distinguished Professor
Fuqua School of Business
gavan@duke.edu
Duke Box 90120, Durham, NC 27708-0120
Fuqua School, Durham, NC 27708

In the News

Published February 17, 2025
Making Fun of Customers May Help Your Brand
Published November 17, 2023
The Unintended Consequence of Parents Choosing Healthy Food for Kids
Published August 5, 2022
Hiding Habits From the Spouse: How Raiding the Refrigerator for a Snack Can Build a Stronger Relationship
Published March 8, 2022
Inflation Takes the Fun Out of Shopping
Published May 14, 2020
The Resisters: The Psychology Behind Refusing to Wear Masks
Published November 4, 2016
Gavan Fitzsimons: Want Co-Workers to Vote Your Way? Then Stop Pestering Them
Published October 26, 2016
Duke Forward: Gavan Fitzsimons on Branding and Unintended Marketing Influences
Published July 13, 2016
Five surprising, science-backed ways to boost your creativity
Published March 15, 2016
Researchers find a wealth of unconscious decision-making among consumers
Published January 12, 2015
Are Brands Making People Less Religious?
Published November 18, 2014
Decide Wisely
Published October 29, 2014
Duke Forward: What's In A Brand?
Published October 28, 2014
New Duke-UNC Research Center to Explore Ways to Encourage Healthy Food Choices
Published November 26, 2013
Could good manners help spur holiday weight gain?
Published November 25, 2013
Political correctness could affect holiday weight gain: Study
Published November 25, 2013
Fuqua Research: Political Correctness Could Affect Holiday Weight Gain
Published October 9, 2013
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