Brands: The opiate of the non-religious masses?
Publication
, Journal Article
Shachar, R; Erdem, T; Fitzsimons, GJ; Cutright, KM
Published in: Advances in Consumer Research
January 1, 2009
Duke Scholars
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
January 1, 2009
Volume
36
Start / End Page
990 / 991
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Shachar, R., Erdem, T., Fitzsimons, G. J., & Cutright, K. M. (2009). Brands: The opiate of the non-religious masses? Advances in Consumer Research, 36, 990–991.
Shachar, R., T. Erdem, G. J. Fitzsimons, and K. M. Cutright. “Brands: The opiate of the non-religious masses?” Advances in Consumer Research 36 (January 1, 2009): 990–91.
Shachar R, Erdem T, Fitzsimons GJ, Cutright KM. Brands: The opiate of the non-religious masses? Advances in Consumer Research. 2009 Jan 1;36:990–1.
Shachar, R., et al. “Brands: The opiate of the non-religious masses?” Advances in Consumer Research, vol. 36, Jan. 2009, pp. 990–91.
Shachar R, Erdem T, Fitzsimons GJ, Cutright KM. Brands: The opiate of the non-religious masses? Advances in Consumer Research. 2009 Jan 1;36:990–991.
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
January 1, 2009
Volume
36
Start / End Page
990 / 991
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing