Keisha M Cutright

Keisha Cutright is a Professor of Marketing at Duke University’s Fuqua School of Business. Her research explores the psychological drivers of consumer behavior, with particular attention to areas related to personal control, religion, and brand communication.  She focuses on the implications of such for both brand-building and consumer well-being.  Her work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, Marketing Science and Journal of Marketing. She currently serves as anAssociate Editor for the Journal of MarketingResearch. Popular accounts of her work have appeared in outlets such as NPR, TheWall Street Journal, NewsWeek, Time, and Fast Company.   

Professor Cutright has taught courses in Marketing Management, Branding, and Consumer Behavior and was previously named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants. 

Prior to beginning her career in academia, Professor Cutright worked in brand management at Procter and Gamble.