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Keisha M Cutright

Associate Professor of Business Administration
Fuqua School of Business
100 Fuqua Drive, Box 90120, Durham, NC 27708


Keisha Cutright is an associate professor of Marketing at Duke University’s Fuqua School of Business. Professor Cutright received her Ph.D. in Marketing from Fuqua in 2011, and was a faculty member at The Wharton School at the University of Pennsylvania before returning to Fuqua in 2016.

Her research explores the psychological drivers of consumer behavior, often addressing issues related to religion, personal control, culture and emotion. Her work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. Popular accounts of her work have also appeared in the Wall Street Journal and Fast Company and she was recently named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.

Prior to beginning her career in academia, Professor Cutright worked in brand management at Procter and Gamble. She teaches the Product Management course in the Daytime MBA program at Fuqua.

Current Appointments & Affiliations

Associate Professor of Business Administration · 2016 - Present Fuqua School of Business

Education, Training & Certifications

Duke University · 2011 Ph.D.
Ohio State University · 2003 B.S.