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Keisha M Cutright

Professor of Business Administration
Fuqua School of Business
100 Fuqua Drive, Box 90120, Durham, NC 27708

In the News


Published February 3, 2025
Celebrating Duke’s New Full Professors
Published August 21, 2023
How Belief in God Affects Your Trust in AI
Published April 27, 2022
Thinking About God Lowers Consumer Interest in Self-Improvement Products
Published October 11, 2021
Brand Praise: When Coke Compliments Pepsi
Published October 26, 2020
Shoppers Spend More When They're Dressed to Impress
Published January 23, 2018
Fearing No Evil: Thoughts of God Make Fear-Based Advertising Less Effective