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Reducing Reactance Induced Backlash Responses to Recommendations

Publication ,  Conference
Zemack-Rugar, Y; Fitzsimons, GJ; Lehmann, DR
Published in: ADVANCES IN CONSUMER RESEARCH VOL XXXIV
January 1, 2007

Duke Scholars

Published In

ADVANCES IN CONSUMER RESEARCH VOL XXXIV

ISSN

0098-9258

Publication Date

January 1, 2007

Volume

34

Start / End Page

263 / 264

Location

Orlando, FL

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

34th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

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ICMJE
MLA
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Zemack-Rugar, Y., Fitzsimons, G. J., & Lehmann, D. R. (2007). Reducing Reactance Induced Backlash Responses to Recommendations. In G. J. Fitzsimons (Ed.), ADVANCES IN CONSUMER RESEARCH VOL XXXIV (Vol. 34, pp. 263–264). Orlando, FL: ASSOC CONSUMER RESEARCH.
Zemack-Rugar, Yael, Gavan J. Fitzsimons, and Donald R. Lehmann. “Reducing Reactance Induced Backlash Responses to Recommendations.” In ADVANCES IN CONSUMER RESEARCH VOL XXXIV, edited by G. J. Fitzsimons, 34:263–64. ASSOC CONSUMER RESEARCH, 2007.
Zemack-Rugar Y, Fitzsimons GJ, Lehmann DR. Reducing Reactance Induced Backlash Responses to Recommendations. In: Fitzsimons GJ, editor. ADVANCES IN CONSUMER RESEARCH VOL XXXIV. ASSOC CONSUMER RESEARCH; 2007. p. 263–4.
Zemack-Rugar, Yael, et al. “Reducing Reactance Induced Backlash Responses to Recommendations.” ADVANCES IN CONSUMER RESEARCH VOL XXXIV, edited by G. J. Fitzsimons, vol. 34, ASSOC CONSUMER RESEARCH, 2007, pp. 263–64.
Zemack-Rugar Y, Fitzsimons GJ, Lehmann DR. Reducing Reactance Induced Backlash Responses to Recommendations. In: Fitzsimons GJ, editor. ADVANCES IN CONSUMER RESEARCH VOL XXXIV. ASSOC CONSUMER RESEARCH; 2007. p. 263–264.

Published In

ADVANCES IN CONSUMER RESEARCH VOL XXXIV

ISSN

0098-9258

Publication Date

January 1, 2007

Volume

34

Start / End Page

263 / 264

Location

Orlando, FL

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

34th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing