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She’ll take two: Relationship interdependence and negative emotion in everyday choice for others

Publication ,  Journal Article
Moore, SG; Fitzsimons, GM; Fitzsimons, GJ
Published in: Journal of the Association for Consumer Research
July 1, 2020

Individuals frequently make choices for others. However, little work has examined the emotional quality of doing so or explored how relationship factors affect such choices. In three experiments and one longitudinal study, we explore how relationship interdependence (i.e., mutual involvement with and reliance on one’s partner) influences individuals’ emotions when choosing for their romantic partner. Our studies show no effects of relationship interdependence on positive emotion but reveal that individuals high (vs. low) in relationship interdependence feel more negative emotion when choosing (vs. not choosing) for their partner. Via mediation and moderation, we show that this negative emotion arises because individuals higher in relationship interdependence view choosing for their partner as having more potential negative consequences. Our data suggest that the negative emotion experienced by those high in relationship interdependence can negatively impact relationship quality, which may have implications for individuals’ mental and physical health and their overall well-being.

Duke Scholars

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Published In

Journal of the Association for Consumer Research

DOI

EISSN

2378-1823

ISSN

2378-1815

Publication Date

July 1, 2020

Volume

5

Issue

3

Start / End Page

335 / 344

Related Subject Headings

  • 3506 Marketing
  • 1503 Business and Management
 

Citation

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Chicago
ICMJE
MLA
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Moore, S. G., Fitzsimons, G. M., & Fitzsimons, G. J. (2020). She’ll take two: Relationship interdependence and negative emotion in everyday choice for others. Journal of the Association for Consumer Research, 5(3), 335–344. https://doi.org/10.1086/709173
Moore, S. G., G. M. Fitzsimons, and G. J. Fitzsimons. “She’ll take two: Relationship interdependence and negative emotion in everyday choice for others.” Journal of the Association for Consumer Research 5, no. 3 (July 1, 2020): 335–44. https://doi.org/10.1086/709173.
Moore SG, Fitzsimons GM, Fitzsimons GJ. She’ll take two: Relationship interdependence and negative emotion in everyday choice for others. Journal of the Association for Consumer Research. 2020 Jul 1;5(3):335–44.
Moore, S. G., et al. “She’ll take two: Relationship interdependence and negative emotion in everyday choice for others.” Journal of the Association for Consumer Research, vol. 5, no. 3, July 2020, pp. 335–44. Scopus, doi:10.1086/709173.
Moore SG, Fitzsimons GM, Fitzsimons GJ. She’ll take two: Relationship interdependence and negative emotion in everyday choice for others. Journal of the Association for Consumer Research. 2020 Jul 1;5(3):335–344.
Journal cover image

Published In

Journal of the Association for Consumer Research

DOI

EISSN

2378-1823

ISSN

2378-1815

Publication Date

July 1, 2020

Volume

5

Issue

3

Start / End Page

335 / 344

Related Subject Headings

  • 3506 Marketing
  • 1503 Business and Management