Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079
Publication
, Journal Article
Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ
Published in: Journal of Consumer Research
February 1, 2018
In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorrectly typeset using betas instead of B's. The original article has now been corrected. Oxford University Press apologizes for these production errors.
Duke Scholars
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
February 1, 2018
Volume
44
Issue
5
Start / End Page
1174
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Brick, D. J., Fitzsimons, G. M., Chartrand, T. L., & Fitzsimons, G. J. (2018). Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research, 44(5), 1174. https://doi.org/10.1093/jcr/ucx095
Brick, D. J., G. M. Fitzsimons, T. L. Chartrand, and G. J. Fitzsimons. “Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079.” Journal of Consumer Research 44, no. 5 (February 1, 2018): 1174. https://doi.org/10.1093/jcr/ucx095.
Brick DJ, Fitzsimons GM, Chartrand TL, Fitzsimons GJ. Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research. 2018 Feb 1;44(5):1174.
Brick, D. J., et al. “Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079.” Journal of Consumer Research, vol. 44, no. 5, Feb. 2018, p. 1174. Scopus, doi:10.1093/jcr/ucx095.
Brick DJ, Fitzsimons GM, Chartrand TL, Fitzsimons GJ. Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079. Journal of Consumer Research. 2018 Feb 1;44(5):1174.
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
February 1, 2018
Volume
44
Issue
5
Start / End Page
1174
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing