Overview
Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University. Her research interests focus on the nonconscious processes influencing emotion, cognition, and behavior. Tanya has published in numerous psychology and consumer behavior journals, including American Psychologist, Psychological Science, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Advances in Experimental Social Psychology, Journal of Consumer Research, and the Journal of Consumer Psychology. She is on the editorial board of the Journal of Consumer Research, the Journal of Consumer Psychology, Personality and Social Psychology Bulletin, and Social Cognition. Tanya was a co-chair of the 2011 North American Association for Consumer Research Conference and was co-editor of a special issue of Journal of Consumer Psychology on Nonconscious Processes that appeared in 2011. She was also recently on the Executive Committee of the Society of Experimental Social Psychology, chairing the dissertation award, career trajectory award, and membership committees. She received her PhD from New York University in social psychology, and was on the psychology faculty at Ohio State University before joining Duke University. Tanya teaches Market Intelligence and Consumer Behavior to the MBAs, Social Cognition, Research Methods, and Automaticity to the PhDs, and Psychology of Consumers to the undergraduates at Duke.
Current Appointments & Affiliations
Roy J. Bostock Marketing Distinguished Professor
·
2011 - Present
Fuqua School of Business
Professor of Business Administration
·
2008 - Present
Fuqua School of Business
Professor in the Department of Psychology & Neuroscience
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2008 - Present
Psychology & Neuroscience,
Trinity College of Arts & Sciences
Faculty Network Member of the Duke Institute for Brain Sciences
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2011 - Present
Duke Institute for Brain Sciences,
University Institutes and Centers
Affiliate in the Center for Child and Family Policy
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2015 - Present
Center for Child and Family Policy,
Sanford School of Public Policy
Recent Publications
When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses.
Journal Article Psychological science · August 2024 Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies a ... Full text CiteMoney can buy me love: Gifts are a more effective form of acute social support than conversations
Journal Article Journal of Consumer Psychology · January 1, 2024 If you are having a hard day, what can someone else do to help you feel better? Maybe they could verbally comfort you or maybe they could give you a small gift. In seven studies, including an in-person real gifting study, we find that receiving a small mat ... Full text CiteCelebrate Good Times: How Celebrations Increase Perceived Social Support
Journal Article Journal of Public Policy and Marketing · April 1, 2023 Despite the ubiquity of celebrations in everyday life, little is known about how celebrations may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptua ... Full text CiteRecent Grants
Conscious and Non-conscious Goal Pursuit
ResearchPrincipal Investigator · Awarded by National Institutes of Health · 2003 - 2005View All Grants
Education, Training & Certifications
New York University ·
1999
Ph.D.