Decision neuroscience
Publication
, Journal Article
Shiv, B; Bechara, A; Levin, I; Alba, JW; Bettman, JR; Dube, L; Isen, A; Mellers, B; Smidts, A; Grant, SJ; Mcgraw, AP
Published in: Marketing Letters
December 1, 2005
This article presents an introduction to and analysis of an emerging area of research, namely decision neuroscience, whose goal is to integrate research in neuroscience and behavioral decision making. The article includes an exposition of (1) how the exponential accumulation of knowledge in neuroscience can potentially enrich research on decision making, (2) the range of techniques in neuroscience that can be used to shed light on various decision making phenomena, (3) examples of potential research in this emerging area, and (4) some of the challenges readers need to be cognizant of while venturing into this new area of research. © 2005 Springer Science + Business Media, Inc.
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Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
December 1, 2005
Volume
16
Issue
3-4
Start / End Page
375 / 386
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Shiv, B., Bechara, A., Levin, I., Alba, J. W., Bettman, J. R., Dube, L., … Mcgraw, A. P. (2005). Decision neuroscience. Marketing Letters, 16(3–4), 375–386. https://doi.org/10.1007/s11002-005-5899-8
Shiv, B., A. Bechara, I. Levin, J. W. Alba, J. R. Bettman, L. Dube, A. Isen, et al. “Decision neuroscience.” Marketing Letters 16, no. 3–4 (December 1, 2005): 375–86. https://doi.org/10.1007/s11002-005-5899-8.
Shiv B, Bechara A, Levin I, Alba JW, Bettman JR, Dube L, et al. Decision neuroscience. Marketing Letters. 2005 Dec 1;16(3–4):375–86.
Shiv, B., et al. “Decision neuroscience.” Marketing Letters, vol. 16, no. 3–4, Dec. 2005, pp. 375–86. Scopus, doi:10.1007/s11002-005-5899-8.
Shiv B, Bechara A, Levin I, Alba JW, Bettman JR, Dube L, Isen A, Mellers B, Smidts A, Grant SJ, Mcgraw AP. Decision neuroscience. Marketing Letters. 2005 Dec 1;16(3–4):375–386.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
December 1, 2005
Volume
16
Issue
3-4
Start / End Page
375 / 386
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing